Its feed and app have gone through several changes in the past decade that Instagram was around. For every tweak to the algorithm and the launch of new apps, businesses need to keep up to sustain steady growth in their account.
So how do you fit in? By seeking out new growth approaches and by integrating them. We will cover organic Instagram marketing strategies which will help you to grow your traffic organically.
What defines growth on Instagram? For many, it’s the number of followers that you have and you are gaining. But you need to have a mix of user interaction, brand awareness, and compelling content to get those new followers. Otherwise, why should someone else come after you?
You probably already have a clear idea of what your development in Instagram looks like, and what has succeeded in the past or not. If your development is slow or you want to add a little more oomph into your tactics, we advise you to test one or more of these tips.
Nonetheless, a note on Instagram marketing. Services that all grow by purchasing likes and followers are counter to the service policies of Instagram. These fake commitments and growth rates will in the long run only harm your account, and may even ban your account. Check to see what they are doing before you pay for the service if you use a marketing firm to help you expand your account.
Coherence is important:
Let’s make sure you have the bases first loaded. You can’t rely on one post to go viral. Most posts won’t go viral, which means you need to find a better way to get your posts to the target audience.
Look at your posting schedule, and post frequency and quality of content. How are you doing well, and what are your enhancement areas? Below are some of the tips which can really help you in Instagram marketing in 2020.
We recommend Wednesdays at 11 a.m. in our guide on the best times to publish. Fridays 10 a.m. to 11 a.m. As points of departure. Tuesday to Friday from 10 a.m. to most reliable involvement. And at 3 p.m. The best times. If you don’t have data about your best times yet, then these time ranges will be a good starting point. We recommend looking through your analytics and determining the right times for your brand to publish. Marketingspire’s Instagram marketing takes the legwork out of your research and will post when it feels you will have the highest interaction. If trying to post regularly and reliably to build Instagram followers, this can be a big time saver.
Posting consistently sets expectations for your followers that they will look forward to the next post. Bigger brands are posted several times a day while small companies are only permitted to post a few days a week. Whatever you commit to, just make sure the plan is clear.
And finally, continuity is very critical in the quality of the material. There’s a lot of noise these days on Instagram feeds and you need to get out there. Subpar or stock pictures will not help Instagram followers grow as much as those who create their own interesting content.
Investing in content creation & quality of content:
Commitment is no longer limited to posts on in-feed. It also contains metrics such as responses from the author, views of episodes from IGTV and mentions from the Author. Having more styles of content means there are more ways to increase your interaction level, and hence your organic growth in Instagram.
If you have only made in-feed posts or sporadically tried out stories, we suggest you commit to a few stories a week to create consistency and prepare content for it. It’s an opportunity to see what resonates with your audience, with a range of ways to use Stories as a means to build Instagram followers.
A clear example of the variety of content is the latest AR filter from Magnolia Bakery which will add cupcakes to the camera or substitute eyes for a selfie with cupcakes. The cupcakes are a classic image of the brand and when used, people name Magnolia Bakery. In return, Magnolia will report into their own stories these user-tagged stories.
The quality of content and the continuous posting of it are critical for account growth cannot be stressed enough. Spend time learning how to take better pictures and videos, or hire a marketing agency or freelance photographers/videographers to assist with this enormous yet significant work.
Run promotions & contests:
Let’s face it, people enjoy stuff free or reduced and that doesn’t change anytime soon. What advertisers publish, however, isn’t necessarily what customers want. This misalignment means marketers have missed opportunities to build social content.
It has been discovered that 72 percent of customers want discounts or promotions to be shared on social media products. By comparison, just 18 percent of advertisers agree that promotions on social media are what is required. This disconnect in expectations means that there’s room to grow for giving customers what they want.
To increase your attendance on Instagram and increase your brand identity, run competitions and promotions. Build a following for your band and any other brands you ‘re working with and nominating friends for one of the giveaway criteria. When your offers are regular, such as monthly or quarterly, your followers are more likely to hang around and look forward to the next one.
Don’t just sit down on Instagram alone. Although you can target current followers’ families, keep in mind that there are other markets that you need to tap into. How much do you use other social media sites to chat about your Instagram account? It’s again a good way for Instagram marketing of your account/company account. Many people have multiple social accounts and different platforms all have unique strengths, so consider offering different kinds of content on Instagram than on Facebook, and direct followers to your Instagram profile for exclusive offers or content on other social channels. You can also use another visual-heavy platform such as Pinterest to expand the scope of Instagram content, which may otherwise have a limited lifespan on the highly active feed of the site.
There are other digital spaces, beyond social media, that you can incorporate with your account. All good examples of cross-platform marketing include the inclusion of popular social media buttons in the email newsletter, the footer of the website and broad digital advertisements.
Offline, the in-store signs and ads can be linked to your Instagram page. Short promotions such as “Followers of Instagram get 5% off!” may want to set off modern clients to comply with you immediately as well.
The idea of cross-platform promotions is to bring into your brand existing clients and brand advocates. They are easier-to-gain followers than sending advertising to users who do not know your name.
Collaborate with influencers:
Although the influencer market has definitely expanded in recent years, there are still ways to make use of a limited budget and apply it to an influencer strategy. Micro-influencers are those with smaller fans, but also with a more active public. These influencers have niches, and they’re happy to partner with brands that suit their values.
Working with influencers, especially micro- and nano-influencers, sets confidence in your business. As they talk to their followers about and post about your brand, your account will grow organically with them.
Increase engagement time:
When you have the time, the most tried and tested approach to organically expand your Instagram is to engage regularly on your page. That means taking the time to leave comments on posts from followers, answering questions, and reposting content created by users.
One part of building up the Instagram community is developing discussions and small chat groups to link followers with each other. If you can provide more than contests and company announcements to your followers, then you are more likely to gain a loyal following that extends beyond social media.
How would you place dedication and good content first? A recent study by Marketingspire found that when consumers feel linked to the brand, they are 68% more likely to recommend it to a friend and 76% more likely to purchase it over a rival.
There are many activities that you can check to bring this into effect, including enjoying or reacting to a customer and highlighting the personality of the brand through the content.
Increasing your commitment time is a long-term strategy which will help your account expand over time. But the relationships that this builds out are stronger than one-off interactions. Just like you don’t feel linked to a stranger saying hi to you on the street, there’s no relationship building between single experiences with brands.
There are many more to help you with Instagram marketing. We’ve illustrated a few here, for example running competitions and promotions across platforms. Others are optimized for rapid growth while others are slower to yield results — like investing in more interaction time. A combination of the above strategies will put you at a good place to organically and steadily grow your Instagram account. This will help you to organically grow your Instagram traffic.
Check your analytics as you use those strategies to see how your account is growing. When there are big peaks on certain days, see what kind of content has been shared and how people are interacting with it. High peaks would suit post-specific strategies such as contests. Upon putting these techniques into practice for a few months, you will see a higher level of growth relative to months before.