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TYPES OF DIGITAL MARKETING

We always hear the word Digital Marketing in today’s age, and we all believe we know what it really is. The variety and potential that the full Digital Marketing world can potentially provide are often constrained by this thinking. This is why we either turn dumbfounded or get lost when it comes to nailing digital marketing down.

It is really important to know the various types of digital marketing possibilities that are open to your company to come out of such scenarios.

75% of the overall marketing budget will go to Digital Marketing by 2021, according to Salesforce.

That will be a big improvement now. Today’s digital marketing relies on multiple forms of audience interactions with different types of online marketing. It revolves around the management and utilization of various kinds of digital marketing platforms. And they might be a little difficult to deal with sometimes.

Types of Digital Marketing:

There are many types of digital marketing but here are explained a few which are best for your business.

1. Search Engine Marketing & PPC

Search Engine Marketing (SEM) is one of the key forms of digital marketing activities that help companies achieve online marketing through search engine advertising such as Google, Bing or Yahoo.

Via paid and unpaid ads, SEM helps to maximize the market presence and conversions for companies.

PPC is one of the fastest forms of channels for digital marketing that drives targeted traffic to your websites and associated services.

Using paid search listings, PPC can be interpreted as purchasing traffic to help marketers get more web traffic through desktop and mobile web searches.

The formula to calculate PPC is: Pay per click ($) = Advertising cost ($) ÷ Number of ad clicks

PPC comes from Internet marketing strategies that allow marketers to channel an online advertising system to push online traffic to their websites by paying the publisher a certain price when clicking on their paid advertisement.

Here are some Entities which are involved in PPC Advertising are:

PPC Advertising - Marketingspire

(i) Product Seller

(ii) PPC Marketer

(iii) Landing Page

(iv) Landing Page Provider

(v) The viewer or the Visitor

In the fastest turnaround, PPC or Paid SEM works well for organizations that have a strong spending strategy and can afford more expensive ways to gain traffic and ensure greater online recognition.

AdWords specialists who can leverage paid ads in the most targeted and result-driven campaigns need to use certain forms of Internet marketing strategies.

2. Search Engine Optimization (SEO)

Search Engine Optimization helps advertisers in the unpaid “organic” search lists boost the ranking of a website or website page. By increasing exposure, scope, authority, and Alexa ratings, SEO is from the types of digital marketing activities, companies may rate their website pages higher in the SERPs.

In case you didn’t know what a SERP is, it’s the search engine results page short form.

SEO allows you to naturally win higher positions in search results. It means that more guests, visibility, traffic, digital branding, leads, and conversions are open to you.

SEO - Marketingspire

Search Engine Optimization operates around some of the well-characterized concepts, such as optimizing a website for particular keywords and handling connections from different pages that often use keywords of similar types, and so on.

It is no longer a smart practice to exploit the search engine system, as the website can be penalized by Google’s Penguin update. So, you need to clean it all up to play.

Some of The Most Notable SEO Practices Are:

(i) High-Quality Content

(ii) Guest Blogging

(iii) Images and Videos

(iv) Public Relations

(v) Direct Mail

(vi) Social Presence

(vii) Collateral Material

(viii) Meta Data

(ix) Brand Evangelism, etc.

3. Social Media Marketing (SMM)

Social Media Marketing is one of the youngest and most influential ways of digital marketing that enables marketers to advance their brand image in the most effective and trendy way.

To optimize the image of a brand, organization, product, or entity, SMM is now preferred by numerous companies. The majority of us are aware of various social networks around us, such as Facebook, Google+, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Snapchat, etc.

In addition to these, the radar of Social Media Marketing covers niche networks, discussions, forums, diverse blog groups, and locations anywhere two-way conversation exists.

The foundation of successful SMM campaigns is the production and delivery of quality content in a well-targeted way.

Different Steps to Successful Social Media Marketing

Social Media Marketing - Marketingspire

There are different types of Ads that you can run on Social Channels we just have to understand them.

Types of Facebook Ads

(i) Photo Ads

(ii) Video Ads

(iii) Carousel

(iv) Slideshow

(v) Canvas

Types of LinkedIn Ads

(i) Display Ads

(ii) Sponsored InMail

(iii) Sponsored content

(iv) Text Ads

(v) Dynamic Ads

Types of Twitter Ads

(i) Promoted Tweets

(ii) Promoted Account

(iii) Promoted Trends

Types of Instagram Ads

(i) Photo

(ii) Video

(iii) Carousel

(iv) Story

Types of Snapchat Ads

(i) Snap Ads

(ii) Sponsored geo-filters (for larger companies) or on-demand geo-filters (for smaller brands)

(iii) Sponsored lenses

4. Email Marketing

One of the oldest forms of digital marketing that is still extremely contemporary and fruitful is email marketing. To build relationships with their potential and current clients, marketers use emails that help them generate leads and ensure their conversions.

Via relationship marketing for the minimal cost, email marketing provides the best ways to build deeper relationships with a broader audience than your overall spending on conventional media.

Email Marketing - Marketingspire

Goals of an Email Marketing Campaign are:

(i) Driving new signups for specific products and services

(ii) Creating new and powerful leads for your sales team

(iii) Targeting more attendees for your event in a result-driven manner

(iv) Converting more leads for your cause

Steps that You Need to use To Run Email Marketing Campaigns are:

(i) Know the components of Email Campaigns

(ii) Know ways to get permission for Email Sign Up

(iii) Use effective Email Marketing Content & Landing Pages

(iv) Avoid being spammed and black-listed

(v) Use best Email Automation Tools

Different Email Marketing Components that You Can Use are:

(i) Newsletter

(ii) Announcements

(iii) Event Invitation

(iv) Marketing Offer

For all kinds of companies, email marketing is recommended as it is highly cost-effective and considered the best forms of digital marketing that ensure the best conversions.

Final Thoughts

Hopefully, your question about how many forms of digital marketing activities are there has been answered by this post.

Now the answer to the million-dollar question is, how can a plan be produced that incorporates all the various forms of digital marketing practices and yields sure results?

We recognize that all Digital Marketing Platforms yield outcomes. But to achieve ‘optimal’ outcomes, each of them needs to be used well. Generally, that can only be achieved by qualified and professional marketers. It doesn’t come easily to establish a flawless working plan. To craft one, you need the skills.

Common sense does not ascertain which channel gives more ROI and which one is easier to conduct. The work may be easy for someone who has years of experience in the digital marketing industry. And even then, every single day, this industry keeps shifting and evolving.

There are now outdated digital marketing tactics that worked a year ago. At times, Search Engines might even penalize you for following old strategies that are now seen as spam.

There are various types of digital marketing platforms, as you have seen, and each one involves a different form of digital marketing strategy. All this makes it a challenge to establish the best working approach, particularly for a new entrant.

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