As per the reports, at the beginning of 2019, third party retailers on Amazon sold 53% of all paying units. Although, Amazon has more than a million customers, only a few end up creating successful businesses. Amazon is a dynamic distribution room powered by the popularity and quality of the goods.
Whether you’re new to Amazon Marketing or not, you can use our top 10 tips on Amazon Marketing to step up your game.
#1 Amazon SEO — Rank High in Search Results
Search Engine Optimization (SEO) is one of digital marketing’s best-known techniques. Undoubtedly, SEO allows you to make the search results for particular queries appear as high as possible. More product searches are released immediately on Amazon than on Google. That makes Amazon the Internet search engine #1 for the company.
It’s even more important to make sure your own goods are ranked high on Amazon. As a result, Amazon SEO is one of the most critical elements in a marketing campaign for Amazon. These are the main reasons behind a good Amazon ranking:
- Keywords: Essential Research and Proper Placement
The essence of Amazon SEO marketing lies in investigating and choosing the best keywords for a company. When you find keywords that are identified and allocated to the product, the product will be shown in the search results. The commodity is becoming more noticeable.
Equally important for the ranking is the proper placement of keywords in the product. Via in-depth research, we have found that the keywords for a product rating are the ones in the description, followed by the generic keywords (or “search terms”). Join the latter in the backend; they do not appear on the product list.
The product attributes (bullet points) and the definition are both accompanied by keywords. Keyword repetition doesn’t offer any benefit and is therefore not necessary — in reality it just takes extra space.
Take caution when entering the “common keywords” in the backend: When they reach 249 bytes, Amazon will ignore them.
- Product Text — Optimize for Humans and Machines for Best Results
When designing reviews and product texts (title, bullet points, product summary, EBC / A + content) follow these Amazon marketing principles:
Include all details required to make a purchasing decision.
Communication (Advantages / Benefits):
In the summary, highlight the benefits and USPs of the report. How is it that the features of your company benefit future buyers? What exactly is it that they benefit?
Present and layout information so that clients can quickly and easily access it.
- Sellers with Amazon Brand Registry (Enhanced Brand Content (EBC)) and vendors (A+ Content) have additional content marketing options available. A modular framework enables a high-quality product content mix between texts and images. The result: Tools for showing off goods and brands and using cross-selling have been significantly improved.
- It is critical to hold in thoughts how it’ll seem on cell gadgets whilst optimizing product content. Text (such as bullet points and product description) is significantly shorter so that the most relevant details will always be described first.
- Product Images: Plenty of Pics in High Resolution
Photographs sometimes say over a thousand words. So attractive, conversion-optimized images of products play a major role in Amazon marketing. The first thing a customer sees about a product is images of it. Professional and deliberate photographs of the product make a strong impression and hence improve the click rate and conversion rate.
#2 Focus on product-level profitability
You would also want to look at more granular data by concentrating on the productivity at the product level. Of course, individual SKUs have different profit margins and it is important to consider gross profit at the level of a company before adding paid ads into the mix. This data will show you which products would most benefit from a paid boost in advertising, while minimizing your risk.
How to leverage product-level profitability:
Always analyze profitability at the product level to assess which goods have the highest and lowest profit margins before implementing paid ads. There’s no point in wasting ad spending on goods that won’t help, so you’ll save some precious ad dollars by finding the most useful products.
#3 Paid Advertising
When using Amazon Marketing Services (AMS), different types of advertisements can be shown in the search results and on the product pages of the Amazon website. Such adverts connect to product pages inside Amazon (On-Amazon Marketing) or other landing pages.
Click-based AMS charges (PPC — pay-per-click, or CPC — cost-per-click).
Amazon Marketing Services are very precise in targeting target markets. This is really successful, and should be part of every marketing campaign for Amazon.
AMS provides three different types of advertising:
- Sponsored Goods
- Headline Search Advertising
- Show Advertising
Many times, vendors can use any of these formats when they have and are signed in to an AMS account. But sellers are so far limited in their Amazon marketing activities to Sponsored Goods and Headline Search Ads.
Sponsored Products (Vendor + Seller):
Comparable to Google Adwords, Amazon’s “Sponsored Products” allows sellers to compete in the search results for the placement of an ad. The ads can appear at the start, middle, end, or even next to the search result. Therefore 1st position on Amazon will be open to any seller, or “purchasable.” The advertisements turn up on the product pages as well. For different keywords (keyword targeting) you can set your ads to show up.
Sponsored Brands (previously: Headline Search Ads) (Vendors + Sellers with Amazon Product Registration):
Sponsored Brands are banners that can be placed on the Amazon search results page in various locations. Just take an example, the banners may connect selected products to an Amazon landing page. You may also deploy them in response to common keywords (targeted keywords).
Product Display Advertising (for vendors only):
Product Display Ads appear below the Purchase Box on product pages. They can be deployed for particular goods or by targeted interests.
#4 Discount Deals in Amazon Marketing
- Discounts/Limited Time Offers
One of the most feasible behaviors is a time-limited, discount price bid. The customer sees the standard price as a strikethrough price on the sales page, followed by the sale price and the discount (“you save X per cent”).
Amazon retailers may use a range of marketing & promotion methods to alert sales or exclusive offers to customers:
Percentage-off: It means the price of the item will be reduced by an amount or percentage that you select. You can offer these discounts on a single product or a particular combination of goods.
Free Shipping: Shipping to your customers is free with this deal.
Buy one, get one free: For each purchased product, the consumer earns a free one.
Giveaway: Compete to build. Additionally, you can also use giveaway promotion, wherein you will set the individual prizes and conditions.
Social Media Promo Codes: A percentage-off reduces the charge for promotions. These promotions receive their own marketing page on Amazon, which you can share via social media or other channels.
An offer can be promoted to individual buyers by means of a newsletter. Also, it can be directly released on the Amazon product page where it is available to all consumers (e.g. for cross-sales). The conversion rate and profits can increase by promotional discounts, which in turn has a positive impact on the rating. So coupons are another way for Amazon SEO to work. These deals can be used and distributed free of charge. There are no extra costs to the retailer aside from the discount.
“Coupons” are something which always attract the customers . Sellers have also been able to use these since recently. In the shopping cart, and on the dedicated marketing reviews of Amazon, a coupon will be available on Amazon. You can give a coupons on one or more items which customer chooses.
The key variations among other discounts are these:
- Visible both on Amazon’s main page and on Amazon’s special marketing pages
- Enhanced exposure at the search results and on the product page with a special coupon mark
- Subject to a fee
#5 Amazon Brand Stores
Vendors and sellers who have registered with Amazon will be able to establish a brand shop. Using exclusive photographs and texts to highlight the brand in an attractive manner. In Amazon, most brand shops have their own URL’s therefore best positioned as an external traffic landing page.
#6 “Pay-per-click” advertising
Pay-per – click models such as Google Adwords, Facebook advertising, or banners are a convenient way to position links from outside. The ads are a link to Amazon’s product. Once a user clicks on the ad, they go straight to Amazon’s offering.
#7 Newsletter / Emails
Even newsletters are useful for Amazon marketing. The newsletter helps retailers to periodically deliver new items to their clients. These products in the email redirect the customers to Amazon, from where the customers can purchase easily. The retailer thus creates extra revenue on Amazon, which without Off-Amazon marketing wouldn’t have been done.
#8 Content Targeting
Another tip for amazon mareketing is – goods are sold by content. If you are offering your product for testing to well-known bloggers, YouTubers, or Instagramers, they can publish test results for their followers and connect the product. You can also engage actively in social networking fora and discussions related to Amazon marketing.
#9 Social Media
Your store pages in social networks can help you to boost brand awareness, consumer loyalty, and raise visibility on Amazon’s product offerings. For example, host a competition, or point out new products or popular Amazon offers.
#10 Start an upward spiral with Amazon Marketing
Simply put: The more Amazon sells a product, the higher it will rank in the rankings of organic searches. Any promotional campaign that — whether on- or off-Amazon — effectively increases a product’s revenue on Amazon also has the positive side effect that it boosts the product’s rating. You may launch an upward trend in the sense of an Amazon marketing strategy: Implement a new marketing measure and produce the first sales. This makes for better rankings. The higher ranking increases sales and you earn more money which can be reinvested in your marketing efforts.
Marketingspire Amazon Marketing Company Delhi can help you to achieve maximum success with our tips of Amazon Marketing.