Our Work Process
Step 1: Go Through Your Business Niche:
“Identify your niche and dominate your business”
A business niche is a concentrated or focused field on a wider market that businesses can differentiate from competition.
- Business owners must find a market which has under-served or unmet needs in their business.
- Marketingspire Follow this approach in order to find your niche; we select your target group, define an unmet or underserved requirement, research your client base, create a business plan and market your business for your particular audience.
It’s important to differentiate yourself from the competition to win over your audience whether you are opening a business company in a unique industry or saturated market. In order to accommodate this audience, Marketingspire helps entrepreneurs find a specific business niche to focus on and change their market strategy. So here are the strategies that we follow to find your niche:
- Select your target audience.
Marketingspire use the general market selection to identify your niche. A successful approach is to concentrate, and then define subjects inside, an environment where you are expert. So we do all of these things for you.
- Define an unmet or underserved need.
We analyze your target audience and detect market gaps. Your products or services should alleviate a pain currently faced by your audience. So we select a sector that has expected growth, too.
- Research your customer base.
Marketingspire stressed to seek out the desires, ambitions, motives, concerns, and aspirations of the target community. So it is important to involve your audience as early as the production of the mini-sustainable product, we perform daily maintenance checks in order to reassess your consumer base and competitiveness.
Our above strategies will help you represent your target audience effectively and also top up the potential of organization to be significant for customers.
Step 2. Perform Market Research
“Marketing without market research is like driving with your eyes closed”
The research on the market lets you understand the competition more clearly and recognize the underlying needs, desires and concerns of the future customers.
It helps you also identify your target audience, which will help you structure and create leadership and address the appropriate products and content for your target audience.
Marketingspire perform following steps for your market research:
Use social media to research leads
Facebook is a very useful market research tool that is cost-effective and shows users how their target audience functions. This can produce a very effective advertising campaign. Many social media companies allow user information to be easily available.
So through business account, we access the demographic page of the audience and filter research according to gender, age, page liking, location, business, household, purchases, etc. so that we can define different paradigms for various target groups for your business, which enables us to develop even more your customer avatars.
Know what your competition is doing
What makes you competitive with other companies is that you share the same public and that you can explore how your competitors market their audience and the strategies behind how they attract them, once you have an entire customer’s avatar to get a better idea of who your ideal customer is.
We found some user-friendly online tools we utilize to see your competitors’ site behavior and how they’re using their tools for optimum results:
Ahrefs: Provides insight into how Google classifies your competitors. It adds functionalities such as competitive analysis, keyword research, backlink research and content search.
Buzzsumo: It enables users to join a keyword or domain of a competitor to decide how more leads are produced, content optimisation and other influencers are found online.
SimilarWeb: A tool for market intelligence to allow companies to take better strategic decisions, boost sales efficiency, assess competitive players based on investors and more.
Define Persona of buyer:
A client persona could be a semi-fictional illustration of your ideal customer supported marketing research and real knowledge concerning your existing customers.
When developing your consumer persona(s), we don’t forget to encompass your consumer demographics, conduct patterns, motivations, and goals.
Step 3. Setup Goals- Break out your objectives into the task
“Setting goals is the first step in turning the invisible into the visible”
Sell – Grow sales
We start your big transactions that lead to benefit and revenue! That’s sales, even if you don’t sell online, it offers the leads to sales even donations that your web marketing brings if you’re a non-profit.
Speak – Get towards clients thru communication and participation
Digital channels are not only excellent advertising platforms, they are excellent for engaging with your audience through the six key digital marketing tools. We suggest designing comprehensive metrics or budget models, so that we can set targets per channel in order to reach your audience and to impact them.
Serve – Add value
The website of the company and the social customer service are a natural place for customers to ask questions or complain … Attention to service quality is also important for the growth of your sales, communicating, saving and sizzling capabilities.
Save – Save costs
Less glamorous than the sizzle of building your brand and social media commitment, but we show the value earned by reducing service costs online and saving on traditional media such as print and postal media.
This is particularly applicable for a multi-channel retailer or service provider that can set targets in relation to other channels for number of downloaded catalogs or number of service transactions.
Step 4. Prepare Plan
“Productivity can come with commitment to intelligent planning and focused effort”
If you don’t have a digital marketing business plan set up, you cannot do any further work so we set up a plan for you.
Define your brand
Digital marketing strategy is the brand’s first step towards success. Knowing the ins and outs of your brand is essential to make it available to your audience. So we develop this planning strategy for you.
Specify the business’ specific features. What are you bringing your competitors to the table? What makes your business unique is important to understand so that you can market it to the public. So Marketingspire makes it feasible for you.
Create buyer personas
Without understanding who you are trying to meet, you can’t build an effective digital marketing strategy. The following move is to build customers to set their target audience. The digital marketing strategy is focused on.
Buyer people are fictitious people, who represent the characteristics of the people you try to purchase. We serve your ideal customer and the person who will buy from your business most likely.
To create your buyer persona, we collect information like:
- Job title
- Hobbies and Interests
Define your target audience before embarking on a trip to market. It is important to set goals to help your company grow successfully, so you can assess if your marketing strategy works.
Set small and large goals as you load. Your small targets will allow you to keep track of your main objectives.
Choosing of digital marketing methods
If you wish to understand the way to produce a good digital promoting arrangement, opt for the correct digital promoting strategies. You know who you’re trying to reach and your goals, so the next step that we use is to figure out which channels will help to reach them.
There are many methods that we use to expand your business and to reach these leads:
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Content marketing
- Email marketing
- Social media marketing
- Influencer marketing
Setting your budget
Your campaign’s budget is an important component. Once we start implementing our plans, we know how much we should invest. With a set marketing budget, we can spend your money better on the required services.
We cut it and distribute the money to a number of outlets when we set a budget. We balance your spending on each channel and how much you need to invest in order to deliver useful results.
There must also be a method for calculating outcomes for a digital marketing campaign. It is important to calculate outcomes and determine whether we have succeeded in our work. To ensure that the best strategy is carried out, it is important to continuously track the progress.
We use key performance indicators (KPIs) to determine your campaign’s success. KPIs are statistics that help to define whether we have reached the goals we set.
Step 5. Agility Approach/On-Time Delivery
Preparing overall organization to embrace the elemental amendment needed to become agiler is that the initial — and arguably, most vital — step to increasing and death penalty promoting nimbleness.
We acquire the resources and technology that enable to streamline all processes, tighten planning and spending approach, count on staffing needs, growth advertising and marketing productivity, create significant content material and make certain nice and compliance for max advertising and marketing output..
We put all teams in a time frame for their given tasks and they perform perfect as well and complete the project on time. So here in Marketingspire all your projects will be completed on time.
Marketingspire perform following principles for agile approach:
- Considering a hybrid approach to planning and budgeting
- Building the best team
- Increasing marketing productivity
- Creating meaningful, personalized and timely content
- Ensuring quality and effectiveness
Step 6. Work Reports
“Best work is a series of good reports”
Analysis of our results is the final step for any marketing campaign or action we have undertaken. It’s one of the most important because it gives us insights
Into the extent to which our efforts were made and above all if the goals we set in the beginning were achieved. All of this information needs to be shared with the customer and, to that end, we typically create a performance report that meets a set of requirements and uses the structure. Our report contains following points:
- Overall campaign results
- Results by channel
- The actions carried out
- Paid Media Traffic
- Next Steps