Marketing Spire Fri, 27 Nov 2020 08:06:00 +0000 en-US hourly 1 Marketing Spire 32 32 9 Creative Ways For Building A Brand Through Social Media Fri, 27 Nov 2020 07:39:23 +0000 9 Creative Ways For Building A Brand Through Social Media Building a product is a dream of every organization. There are several ways in which a brand, including Pay-Per-Click and Search Engine Optimization, can develop its credibility. Yet social media marketing is the most remarkable of all these tactics and it would be incorrect to […]

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9 Creative Ways For Building A Brand Through Social Media

9 Creative Ways For Building A Brand Through Social Media

Building a product is a dream of every organization. There are several ways in which a brand, including Pay-Per-Click and Search Engine Optimization, can develop its credibility. Yet social media marketing is the most remarkable of all these tactics and it would be incorrect to ignore the influence of social media in allowing brand awareness.

9 Creative Ways For Building A Brand Through Social Media

You will pile up customer trust and loyalty for your company by creating a social network.

You boost your brand outreach and make it stronger than your rivals on social media with every post, retweet, like share, and comment. It is clear from this that social media ‘s position is not limited to any place, region, or venue.

So, go through this blog post if you are looking to develop a social media branding strategy or want to know what new stuff you might apply to your social media strategy. Even better, in the end, you will discover new methods for your business.

Here are 9 creative ways for building a brand through social media:

1. Connect with your Target Audience

It matters a lot to meet the right audience at the correct time. You have the potential to hit your target audience at the right time through social media channels.

There are more than five platforms that speak about social media. If you’re planning to invest in everything, then let me warn you that this may be one of the biggest mistakes you might make in your strategy for your social media brand. In particular, if it is not properly handled.

Each channel of social media has its own advantages. What you need to do is determine which platform can be proven to be more productive in communicating with the type of company you have.

So, how to determine which is the right social network and which is not????

A report to monitor the success of your social media brand strategy is produced bi-weekly. The study on social media will help you discover the secret details of your plan.

You can easily recognize which platform brings audience engagement for the type of company you have with this study. Focus only on those channels that are suitable for your type of company and ensure user experience after careful review.

Use your Brand Logo & Name

9 Creative Ways For Building A Brand Through Social Media

For your company, the logo of your brand functions as an identification. It prints on your audience’s mind a long-lasting picture.

In addition to this, your consumers can easily differentiate between the post of your business and the post of other advertisers by having the logo transparent and noticeable. Therefore, don’t forget to include your brand name and logo if you share something on social media. As you are able to improve your brand awareness through this, you can also count this in your brand marketing strategy.

Here are some Benefits of using logo and name

  • Helps in promoting company products and services
  • Builds your own brand image in the marketplace
  • Helps your customers in identifying your brand.

3. Use all the Platforms If Needed to take full advantage

While the philosophy of ‘the more, the better’ does not work for the Strategy for Social Media Marketing, it is also not a bad idea to use all social media channels. Each platform helps to spread brand awareness and engage users. Yet, according to the results you receive, make sure you spend all your time and money. Some of the most popular sites on social media include.


As it has the highest number of active users worldwide, Facebook is one of the best outlets for spreading brand recognition. Through using this tool, advertisers can effectively communicate with their company’s target audience.

Here are some things to keep in mind while posting a Facebook ad

  • Don’t forget to tag others
  • The ad image should be enticing
  • If your company is running any offers or discounts include it in your Facebook ads
  • Use an eye-catching caption


As it has more than 336 million monthly active users globally, Twitter can also prove to be a great choice for creating your brand identity. Your brand can connect with other marketers via Twitter, and its business leads to ties.

Here are some things to keep in mind while posting a tweet

  • Don’t forget to use hashtags (Just don’t add too much)
  • Include images in your tweet
  • Give credit in case you are using others’ information
  • Retweet your post to get more engagement on them

4. Persuade your Audience to follow your Social Profiles

Make your social media account appear so that your audience wants your profile to be followed. Users should want to know how you spend every second, and they can’t stop themselves from following you.

If you want to make your account stand out, follow the following tips:

  • The most important point, Post useful material.
  • Tell your customers about your company’s activities.
  • Keep your cover photo updated with the latest activities.
  • Tell your clients regarding your company’s accomplishments

  • Using # hashtag patterns

  • Planning the posts in advance

  • Don’t post too much,

  • Execute exciting tournaments

  • Take advantage of a story on Instagram

  • Replying to each comment, such as tweeting to show your audience that they are important to you

  • Keep engaged on social media platforms to answer customer questions at the right time.

Adding your real information, such as your real name, age, email address, phone number, date of birth, profession, business experience, business name, address, and, of course, your real picture, is another important thing to create faith in your social account.

You need to be aware of the things happening around you to make your social media profile poignant and potent. Like the hashtags that are trending, the new technology, etc.

5. Make Content Strategy for each Social Media Platform

Each platform varies from each other, so it is, therefore, necessary for each social media platform to produce distinct content. But this does not mean that on different sites, you should not recycle and reuse the same content. You can share your thoughts and opinions with your clients through useful and smart content creation.

And do you know that visual content engages consumers more than standard text?

Therefore, try more than plain text to create visual content as the human eyes and brain respond faster than text to pictures.

6. Create Attracting and Engaging Social Media Content

By making appealing and unforgettable social media posts, one of the ways to gain customer interest is. By producing visual content that the clients can interact more with, this can be easily done.

9 Creative Ways For Building A Brand Through Social Media

To create fostering and happening social posts, use the following tips

  • Use compelling images
  • Create content that is more engaging
  • Use popular #hashtags
  • Use attractive colors in your image

7. Connect and Communicate with Audience

Connecting and engaging in real-time with users is always relevant. You need to remain involved on and social media site for this.

It’s important that you reply as soon as possible if a user comments, likes, tweets, retweets, or shares your post on social media. It will build a positive effect on your clients, even if you answer with a simple thank you. And it will also draw clients to your company and nurture them. So, configuring automatic responses is also a function that you need to be aware of.

This will make your client know that they are valuable to you as well, and they are like a member of your family, not just a money-making resource.

You improve the chances of gaining their confidence and loyalty to your company by constantly communicating with your clients and leading across social media channels.

Please be sure to fix it if they have a question about your product or service and always be ready for irrelevant bad feedback about your business. Via social listening, you can quickly identify what your rivals are talking about.

8. Reach out to a Wider Audience by Optimizing Your Social Profiles

You increase the chance to meet and connect with more users by optimizing your social profiles. Read the following ways to learn how your social profiles can be configured.

  • Using pictures of your brand cover in your social media account

  • Whether it’s Facebook, Twitter, Instagram, or LinkedIn, optimize all your social media accounts

  • Complete all the fields necessary to build an account

  • Make your task clear to your viewers

  • Link your account with other accounts on social media

  • Ensure the same definition is used in all your social media accounts

9. Track your Success 

Track the gain in conversions through the technique of social media branding. The following KPIs are calculated to measure how many conversions your brand has received through the social media branding approach.

9 Creative Ways For Building A Brand Through Social Media

  • Comment- Amount of supportive comments you received on your post. This is the best KPI to determine whether or not the company receives audience participation.

  • Tweets- Monitor how many tweets have been made by users.

  • Share- Know how many times the post is shared by your users.

  • Mentions- Keep a watch when someone marks your brand in a tweet or article or mentions it.

These metrics for social media conversion will tell you whether you are getting real fans or fake ones.

Also, Read Top SEO Trends every marketing should know in 2021.

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Top SEO Trends In 2021 Tue, 24 Nov 2020 10:01:36 +0000 It is exciting to get the chance to peek into a new decade. And threatening. Particularly for a marketing discipline that seems to change as quickly as SEO and has its modifications as strongly discussed. The SEO environment has shifted in several profound ways over the past decade, mostly in lockstep with the adoption of […]

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It is exciting to get the chance to peek into a new decade. And threatening. Particularly for a marketing discipline that seems to change as quickly as SEO and has its modifications as strongly discussed. The SEO environment has shifted in several profound ways over the past decade, mostly in lockstep with the adoption of emerging technologies, such as voice assistants, artificial intelligence (AI), and the rise and evolution of mobile experiences. A key position has been played by Google and other search engines.

Top SEO Trends

In the decade ahead, this speed of change only promises to quicken, which makes marketers’ lives especially difficult. We have the luxury of collaborating on SEO campaigns with consumers on a regular basis as digital marketers ourselves, and we have a vested interest in knowing and predicting what’s next for SEO in 2021 (and beyond).

Let’s discuss some top SEO trends for 2021:

1. User Experience (UX) Will Take Centre Stage

When we’re talking about user experience (UX), what do we talk about? Ok, first of all, the customer. Humans. Now, we know that it is important to enhance the experience for individuals once they enter our website, which is UX 101. However, as it turns out, strong UX will have a more influential influence in the future on search engine rankings.

Google Search will now include a sizable handful of UX signals in its rankings, including Google’s latest Core Web Vitals, according to a May 2020 Google Webmaster Central Blog post. Here is more information from the Google team:

Core Web Vitals is a compilation of user-centered real-world indicators that measure key aspects of the user experience. They calculate web usability dimensions such as load time, interactivity, and content stability as it loads.

Google is signaling its own greater focus on “delightful” web experiences for users with these improvements to its search algorithm, on items that load easily, are easy to use and locate, and are available across all devices and platforms. Sites that can offer this user experience caliber will be rewarded with greater visibility in search.

What marketers should focus on when it comes to UX

These are, coincidentally, precisely the areas we suggest concentrating on when you consider the UX of your own platform. It’s just an opportunity to walk a mile in the shoes of visitors to your website, to be praised for prioritizing positive user experiences in the SEO department.

Fortunately for you, there is a dedicated Core Site Vitals report now that you can pull from Google Search Console to get an indication of where your own pages stand from a UX viewpoint, as well as recommendations on how to make changes, against all Google’s UX ranking signals.

Top SEO Trends

We suggest giving your website a whirl on the desktop, iPhone, and Android, with that information in hand, and any other devices or channels that your users are likely to access your site from. 

Are there any pages that load slowly on your site? Do you have pop-ups running that are potentially irritating and disruptive for end-users, but critical to demand generation? Finally, are there interactions with mobile devices that don’t translate well?

Prioritize content and content experiences, as with anything, that both generate the most value for consumers and most directly influence your business metrics. Maybe your product pages rank very high and are considered “cornerstone;” now might be the time to inspect them from a UX point of view to ensure that you have the best possible experience.

2. Semantic Search Will Be Even More Prominent

For most of these SEO developments in 2021, individuals, and how people look for stuff on the internet, will be a central theme. The quest for semantics is no different. Let’s start with semantics in order to understand the semantic search.

Semantics is basically the analysis of words, and their associations, in particular contexts what those relationships mean.

Google’s fine, right? After all, searching through oceans of data to have the best results based on the search query of a user is sort of the main job of a search engine, right? Semantic search is how search engines use all the data at hand to evaluate the context, purpose, and meaning they need to serve the most appropriate and full content possible in the context of search engines.

Top SEO Trends in 2021

3. Search Intent Will Matter More Than Keywords

Although it is definitely part of semantic search, we agree that a dedicated section deserves search purpose. Google launched the BERT update in 2010. Although we encourage you to read the technological nitty-gritty overview of Google (natural language processing models, neural networks, etc.), it is enough to say that the Google search engine has become much more “conversational” after BERT. 

In other words, the Google algorithm can now interpret purpose, such as buying something or finding a place nearby, even from longer queries using natural. Google is the latest favourite chatbot for all.

It’s an evolution of the search engine experience to satisfy the increasing prevalence of voice assistants and voice search, first and foremost. People are now talking about Siri or Alexa naturally, asking questions and managing such conversational AI tools as search engines, a kind of “touch-free” search experience. More generally, the emphasis on search intent is a signal to the market that individuals want to search as they speak, and Google is evolving to meet this need.

4. Google My Business Will Be Essential for Local SEO

Location-based search is based on a simple premise: when a person in San Diego searches for street tacos on Google Maps, they presumably want to see results limited to their geographical area around them. Street tacos in Philly are all fine and nice, but While the search experience might seem simple from the perspective of a user, on the search engine side of things, there is a whole lot of content, data, and the optimization that goes into it.

If local search is part of your digital marketing mix at all (assuming you have physical locations for your company, it should certainly be), you’ll want to ensure that your listing for Google My Business is complete, rich in information, and constantly updated. Why?

First and foremost, the optimization of Google My Company plays heavily into local search experiences. Strong ranking signals for Google are participation and activity on a GMB listing, so the more full and structured your listing is the more likely your company is to appear in local searches.

Top SEO Trends in 2021

5. Content Quality Will Still Be King

In 2021, several things will undoubtedly go by the wayside, but “content is king” is not one of them. Marketers enjoy tossing around this word, but what does it really mean? First and foremost, it is a reminder that “EAT” still matters, particularly for companies that fall under the category of your wealth, your life (YMYL) knowledge, authority, and trustworthiness. 

In fact, some SEO winners claim that Google’s May 2020 Core Update was more of an EAT update, that Google is telling the world that it cares much more about content quality than the authority of a given domain.

Since the COVID-19 outbreak, this has come in handy. Search patterns show that coronavirus has been an immense subject of concern since the outbreak and subsequent lockdown measures. And for something as important and potentially urgent as coronavirus, when individuals need reliable responses, alerts, and facts, you don’t want to be the organization struggling to satisfy this demand.

What marketers should do about quality content?

This is the kind of approach to your own website that you should take. In particular, it’s time to consider the data that individuals are searching for and need first. Now is the time to put in place a comprehensive content marketing plan for 2021, as the focus on quality content continues to rise. Some good places to start are here:

Create up buyer personas.

We can’t sufficiently stress this. As a brand, you need to understand their expectations and needs, objections, and pain points of your target buyer personas, so that you can adjust your content to each one accordingly.

Conduct research for search purposes.

Before, we have discussed search intent, but when it comes to content planning, it needs to be a core consideration. Take a look at the search terms that bring your website visitors or terms that you want to bring your website traffic. What really are those people after? A perfect way to generate content that aligns with what individuals are currently looking for is to address this question.

Create content in your users’ formats that they really like.

Video maybe all of the rage, all of which is nice and good. But a certain kind of videos, such as a short vlog, webinar, or tutorial, may be desired by your target searchers. Or maybe they are searching for case studies and white papers.

Hire content and copywriters who are solid.

The density of quantity and keyword just won’t cut it anymore. For that matter, the Google Search algorithm and the individuals using it wants more than a content mill or cut-rate content writer would possibly deliver. Hire professional writers who can take deep subjects (2500+ words), adjust to the style and sound of your brand, and understand your persona and marketing funnel. Hire writers specialized in writing for your vertical or business room, if possible.

Also read, the types of digital marketing and which one is best for you.

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Types of Digital Marketing: Which one is best for you? Thu, 12 Nov 2020 07:43:46 +0000 We always hear the word Digital Marketing in today’s age, and we all believe we know what it really is. The variety and potential that the full Digital Marketing world can potentially provide are often constrained by this thinking. This is why we either turn dumbfounded or get lost when it comes to nailing digital […]

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We always hear the word Digital Marketing in today’s age, and we all believe we know what it really is. The variety and potential that the full Digital Marketing world can potentially provide are often constrained by this thinking. This is why we either turn dumbfounded or get lost when it comes to nailing digital marketing down.

It is really important to know the various types of digital marketing possibilities that are open to your company to come out of such scenarios.

75% of the overall marketing budget will go to Digital Marketing by 2021, according to Salesforce.

That will be a big improvement now. Today’s digital marketing relies on multiple forms of audience interactions with different types of online marketing. It revolves around the management and utilization of various kinds of digital marketing platforms. And they might be a little difficult to deal with sometimes.

Types of Digital Marketing:

There are many types of digital marketing but here are explained a few which are best for your business.

1. Search Engine Marketing & PPC

Search Engine Marketing (SEM) is one of the key forms of digital marketing activities that help companies achieve online marketing through search engine advertising such as Google, Bing or Yahoo.

Via paid and unpaid ads, SEM helps to maximize the market presence and conversions for companies.

PPC is one of the fastest forms of channels for digital marketing that drives targeted traffic to your websites and associated services.

Using paid search listings, PPC can be interpreted as purchasing traffic to help marketers get more web traffic through desktop and mobile web searches.

The formula to calculate PPC is: Pay per click ($) = Advertising cost ($) ÷ Number of ad clicks

PPC comes from Internet marketing strategies that allow marketers to channel an online advertising system to push online traffic to their websites by paying the publisher a certain price when clicking on their paid advertisement.

Here are some Entities which are involved in PPC Advertising are:

PPC Advertising - Marketingspire

(i) Product Seller

(ii) PPC Marketer

(iii) Landing Page

(iv) Landing Page Provider

(v) The viewer or the Visitor

In the fastest turnaround, PPC or Paid SEM works well for organizations that have a strong spending strategy and can afford more expensive ways to gain traffic and ensure greater online recognition.

AdWords specialists who can leverage paid ads in the most targeted and result-driven campaigns need to use certain forms of Internet marketing strategies.

2. Search Engine Optimization (SEO)

Search Engine Optimization helps advertisers in the unpaid “organic” search lists boost the ranking of a website or website page. By increasing exposure, scope, authority, and Alexa ratings, SEO is from the types of digital marketing activities, companies may rate their website pages higher in the SERPs.

In case you didn’t know what a SERP is, it’s the search engine results page short form.

SEO allows you to naturally win higher positions in search results. It means that more guests, visibility, traffic, digital branding, leads, and conversions are open to you.

SEO - Marketingspire

Search Engine Optimization operates around some of the well-characterized concepts, such as optimizing a website for particular keywords and handling connections from different pages that often use keywords of similar types, and so on.

It is no longer a smart practice to exploit the search engine system, as the website can be penalized by Google’s Penguin update. So, you need to clean it all up to play.

Some of The Most Notable SEO Practices Are:

(i) High-Quality Content

(ii) Guest Blogging

(iii) Images and Videos

(iv) Public Relations

(v) Direct Mail

(vi) Social Presence

(vii) Collateral Material

(viii) Meta Data

(ix) Brand Evangelism, etc.

3. Social Media Marketing (SMM)

Social Media Marketing is one of the youngest and most influential ways of digital marketing that enables marketers to advance their brand image in the most effective and trendy way.

To optimize the image of a brand, organization, product, or entity, SMM is now preferred by numerous companies. The majority of us are aware of various social networks around us, such as Facebook, Google+, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Snapchat, etc.

In addition to these, the radar of Social Media Marketing covers niche networks, discussions, forums, diverse blog groups, and locations anywhere two-way conversation exists.

The foundation of successful SMM campaigns is the production and delivery of quality content in a well-targeted way.

Different Steps to Successful Social Media Marketing

Social Media Marketing - Marketingspire

There are different types of Ads that you can run on Social Channels we just have to understand them.

Types of Facebook Ads

(i) Photo Ads

(ii) Video Ads

(iii) Carousel

(iv) Slideshow

(v) Canvas

Types of LinkedIn Ads

(i) Display Ads

(ii) Sponsored InMail

(iii) Sponsored content

(iv) Text Ads

(v) Dynamic Ads

Types of Twitter Ads

(i) Promoted Tweets

(ii) Promoted Account

(iii) Promoted Trends

Types of Instagram Ads

(i) Photo

(ii) Video

(iii) Carousel

(iv) Story

Types of Snapchat Ads

(i) Snap Ads

(ii) Sponsored geo-filters (for larger companies) or on-demand geo-filters (for smaller brands)

(iii) Sponsored lenses

4. Email Marketing

One of the oldest forms of digital marketing that is still extremely contemporary and fruitful is email marketing. To build relationships with their potential and current clients, marketers use emails that help them generate leads and ensure their conversions.

Via relationship marketing for the minimal cost, email marketing provides the best ways to build deeper relationships with a broader audience than your overall spending on conventional media.

Email Marketing - Marketingspire

Goals of an Email Marketing Campaign are:

(i) Driving new signups for specific products and services

(ii) Creating new and powerful leads for your sales team

(iii) Targeting more attendees for your event in a result-driven manner

(iv) Converting more leads for your cause

Steps that You Need to use To Run Email Marketing Campaigns are:

(i) Know the components of Email Campaigns

(ii) Know ways to get permission for Email Sign Up

(iii) Use effective Email Marketing Content & Landing Pages

(iv) Avoid being spammed and black-listed

(v) Use best Email Automation Tools

Different Email Marketing Components that You Can Use are:

(i) Newsletter

(ii) Announcements

(iii) Event Invitation

(iv) Marketing Offer

For all kinds of companies, email marketing is recommended as it is highly cost-effective and considered the best forms of digital marketing that ensure the best conversions.

Final Thoughts

Hopefully, your question about how many forms of digital marketing activities are there has been answered by this post.

Now the answer to the million-dollar question is, how can a plan be produced that incorporates all the various forms of digital marketing practices and yields sure results?

We recognize that all Digital Marketing Platforms yield outcomes. But to achieve ‘optimal’ outcomes, each of them needs to be used well. Generally, that can only be achieved by qualified and professional marketers. It doesn’t come easily to establish a flawless working plan. To craft one, you need the skills.

Common sense does not ascertain which channel gives more ROI and which one is easier to conduct. The work may be easy for someone who has years of experience in the digital marketing industry. And even then, every single day, this industry keeps shifting and evolving.

There are now outdated digital marketing tactics that worked a year ago. At times, Search Engines might even penalize you for following old strategies that are now seen as spam.

There are various types of digital marketing platforms, as you have seen, and each one involves a different form of digital marketing strategy. All this makes it a challenge to establish the best working approach, particularly for a new entrant.

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Incredible Benefits of Pay Per Click Advertising Wed, 30 Sep 2020 13:01:51 +0000 Incredible Benefits of Pay Per Click Advertising There are several ways to advertise on the Internet: Search Engine Marketing, social media ads, portal ads, etc. Each of these media will fulfill a specific role in a company’s digital marketing campaign. At the same time, it is possible to buy that advertising under different modalities. Some […]

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Incredible Benefits of Pay Per Click Advertising

There are several ways to advertise on the Internet: Search Engine Marketing, social media ads, portal ads, etc. Each of these media will fulfill a specific role in a company’s digital marketing campaign. At the same time, it is possible to buy that advertising under different modalities. Some media market their spaces through CPM (cost per thousand impressions), while others do it by sponsorship. It shows advertising within a certain period and there are also ways to buy. This will ensure results to customers: the PPC (pay per click) and the PPA (pay per share).

PPC or Pay Per Click – always provides an easy path to increase your traffic. It take advantages of Google’s tools. By running paid ads for popular keywords, you can put your company name at the top of the results page.

What is pay per click?

This modality means that you will only be paying when a user clicks on your ad. If the creativity was shown but nobody clicked on it, no worries. Its impact will be completely free and you pay only for results. In this case, the “risk” is being assumed by the portal or website. As it could be allocating a significant part of its advertising inventory to show ads that do not generate actions.

Google Ads

The total payment to be made will be given by the total number of clicks reached within a period, multiplied by click value. While some supports establish a fixed PPC cost, other platforms such as Google, Facebook, and Twitter. It allow the PPC value of a campaign to be dynamic and constantly change according to the supply, demand, budget, and results obtained by the campaign, in other words, its history.

How does pay per click work?

After configuring your campaign on platforms such as Google Adwords or Facebook Ads, advertisements will begin. It is to be displayed according to the defined targeting and segmentation.

Users will be exposed to the different variants of the ads and the campaign will accumulate history. The better results an ad gets, the more it will be displayed. Ultimately PPC obtained will be less: those ads that get good results are rewarded. On the contrary, if nobody clicks on the advertising, what will happen? is that the PPC will rise more and more, losing visibility of the campaign? The platforms “punish” the bad ads, forcing you to work on optimizing the campaign to improve communication.

So the goal of a Pay Per Click strategy is to sponsor your content or your ads to give them visibility. Make them appear by your target users and, to make them click and visit your content.

Usually, we talk about CPC , which refers to how much it costs to get a click to your website. The CPCs vary greatly according to the platform (Facebook, Instagram, Google, LinkedIn, etc.). In which the advertisements are published, as well as the quality and relevance of the advertisements themselves.

How does pay per click work

Pay Per Click campaigns can be published on many platforms, the most common being:

  • Facebook
  • Google
  • Instagram
  • LinkedIn
  • Youtube
  • Native advertising platforms

Auctions within platforms

Although the results obtained by the campaign will influence the PPC. In these platforms, it is also possible to determine a maximum PPC that you are willing to pay for a certain term. Companies that offer a higher cost per click are more likely to display their ads. This limit can be set globally or even for each ad or keyword. In each ad display, an auction will be held to determine which ad will be displayed, taking in account many factors. Such as PPC offered, the accumulated history, the segmentation, and other variables of the ads.

On the other hand, there is the possibility of configuring the campaign so that it is the same platform that is in charge of dynamically modifying the maximum PPC. It automatically adjust the PPC offer to obtain results. For example, achieve more conversions, registered users or get more followers.

In the case of Facebook, the greater the segmentation and therefore the smaller the potential audience. The ad will impact, the higher the expected PPC will be. For Google Adwords, the more specific the search, the more competitive PPCs can be obtained.

Advantages of pay per click:

There are several advantages of pay per click campaigns, among them we find:

  • It is a very effective way to get leads.
  • It is possible to control exactly how much it is costing to attract each visitor.
  • You can easily calculate the clicks necessary to achieve a conversion.
  • You only pay for results.
  • Low risk: unlike campaigns bought by sponsorship or CPM, when buying through PPC, the company makes sure to get results.
  • Quality visits: it is the user who has voluntarily clicked on the ad, therefore he has an interest in your products or services.

Analytics: understand the quality of visits

A digital media campaign typically combines PPC and CPM purchasing in its media plan. while some sites will sell results, others don’t have a lot of banner inventory available. So they will usually sell their spaces for impressions. The important thing is to analyze the results of each medium. Perhaps a site marketed by CPM is also efficient, since your visits may cost more. But they are of such good quality, that their conversions are high enough to justify making this type of purchase.

How are prices determined in Google Adwords?

All advertisers place a bid on how much they are willing to pay for a click on their ad. The advertiser who places the highest bid will have theirs displayed at the top of Google. The lowest bidder will appear at the bottom of the search results of the ads.

It’s not just the bid that determines the position of your ad in Google. The quality of your ads and the use of ad extensions are also important.

Google has a tool called Keyword Planner where you as an advertiser can get information and estimate click costs for specific keywords.

How do you know what is a good bid for your business?

To know which bid to place, you need to know how much a goal or conversion is worth to your business.

If you are selling a product, you need to know what your profit margin is to know how much you can spend on advertising so as not to make a loss.

If you sell a service where customers contact you, then you need to figure out the following:

  • how many of those who contact you become a customer
  • How much is a customer worth on average for the business? Remember to include the lifetime value as well.

What does it cost?

It depends a bit on the industry and what keywords you want to be seen for. With the help of Google Keyword Planner, you can estimate the average cost-per-click for a keyword.

How are the costs calculated?

Google calculates costs through a variety of factors, including the number of advertisers and their bids.

How to pay?

There are different payment methods for Google Ads. Available payment methods are credit cards, debit cards, and money transfers.

If you haven’t jumped on the PPC train yet, these 6 amazing benefits may change your mind.

Benefits of Pay Per Click Advertising

1. Helps you achieve your goals

Whatever your goals as a company, PPC can probably help you get there. First, you can increase the number of leads. Second, you can raise the profile of an e-commerce shop. It is also possible to improve your brand awareness. PPC provides an easier option to promote your content marketing and reach your ideal audience at every step of the sales funnel.

2. Low entry barrier

With a little tweak, you can see results in PPC marketing very quickly, it’s quick and easy to set up. After that, it allows you to focus on your target audience to only target your ideal audience. The platform provides step-by-step instructions to start creating your ad, so you can set up the campaign without help. You will also see the results within a few minutes. Unlike SEO, which can take months to pay off.

3. Comprehensive adaptability

With PPC, you can choose every aspect of the campaign, and when you want your ads to appear. In most cases, you can pay as much or as little as you want (as long as it is within a market average). And if your ad doesn’t work the way you want it, you can quickly make changes to try something new.

4. Measurable results

When you run a PPC campaign through AdWords, the results are recorded accurately so that there is no guesswork. This platform allows you to instantly view impressions, clicks, and conversions. You can then analyze and use to improve your next campaign. You know exactly who is clicking on the links to your landing pages, how your traffic is increasing. Understand where your budget is going. Traditional forms of advertising such as newspaper or television advertising simply do not convey a clear picture of how your campaigns work.

5. Highly specific target group control

With PPC, you can send your message to extremely specific audiences, including:

  • People at every specific level of your sales funnel – especially those who have previously visited your website.
  • Those who search with niche longtail keywords.
  • Demographic data for small target groups
  • By using a mix of different PPC strategies, you can increase your chances that your content will reach the right users. You can reach both existing customers and those who have never heard of your company.

6. Information base for your SEO strategy

SEO and PPC both target the same types of users – those who use the Internet, and especially Google, to find deals. The performance data that PPC provides can then be used to target keyword strategy and popular traffic drivers for SEO campaigns. Conversely, an SEO strategy can help determine which keywords to target for PPC.

In Conclusion

Pay Per Click is however only one of the activities on which to invest in a Web Marketing strategy. It is not the only one, nor the most important.

While Pay Per Click is useful for pursuing short-medium term objectives, it is also essential to invest in SEO, for long-term objectives.

The post Incredible Benefits of Pay Per Click Advertising appeared first on Marketing Spire.

5 Minute Hack Set up Google Tag Manager, Google Analytics, And Schema Markup Right Away Tue, 22 Sep 2020 17:03:29 +0000 5 Minute Hack Set up Google Tag Manager, Google Analytics, And Schema Markup Right Away Google Tag Manager Tips Every Marketer Should Know so here are some explained below: 1. Crawl for GTM When you are making plans to apply Google Tag Manager to perform a little quite superb marketing, it is extra than worth […]

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5 Minute Hack Set up Google Tag Manager, Google Analytics, And Schema Markup Right Away

Google Tag Manager Tips Every Marketer Should Know so here are some explained below:

1. Crawl for GTM

When you are making plans to apply Google Tag Manager to perform a little quite superb marketing, it is extra than worth taking the time to make sure the base tag code is actually present on each page of your site. It would be a shame if you just rolled out some imaginative tagging to discover after a few weeks that GTM was never on your site’s important pages or whole sections.

Using Screaming Frog we are able to use Custom Search Filters to test that each web page has the bottom code of GTM.

When you open Screaming Frog, go to the “Settings” menu and then select “Custom” > “Search.” It will pull up a menu where a Custom Search Filter can be built for your crawl. Take the GTM ID of your container (e.g., GTM-1234567) and installation one custom seek to find all of the GTM pages, and some other to find all the ones without.

If you have been so inclined, you may additionally use this functionality’s Custom Extraction model to set up a RegEx that attracts from every web page the GTM ID, or IDs. It is perfect if you are accessing an account without historical information and you need to know if there are several different GTM containers all over the web.

2. Inject jQuery

It is necessary to have jQuery available for some of the advanced stuff we’ll want to do (especially step 3 immediately below). Today, it’s cool if you don’t know what jQuery is. In reality, if you aren’t, that makes it all the more relevant because jQuery can make life much easier for someone without a background in growth.

In short, jQuery is a JavaScript library built to make it much easier for you to pick HTML elements and manage interaction events. More than 70 percent of websites today use jQuery, so the odds of you really needing to do this on a regular basis aren’t that high, but if you’re ever in a situation where you can’t get jQuery applied to your site in the normal way, you’ll certainly want an choice like that.

What we will do in Google Tag Manager is essentially using an HTML tag to run a good old-fashioned JavaScript function when each page is loaded. This role is set to:

  • Test to see if they loaded jQuery.

  • If not, go back to the source code and add it (If loaded, great. Nothing else has to happen).

 Inject jQuery for GTM

Now note this isn’t the right, legal way to do it. Why? For what? If jQuery is already present in the source code, the library has an opportunity to load it before anything else on the website occurs. Conversely, the approach we’re talking about here would pinch you through, but it may take up to a complete 2d for GTM to load, run the test, after which load the jQuery library retroactively. Bottom line: Make sure you set this tag to run first on Google Tag Manager before you fire any other complex tagging and tracking.

3. Harvest Click Stream Data

And let’s take a dip in the deep end now: use Google Tag Manager to monitor any click interaction on your site without your development partner being involved. You don’t want to be monitoring every single click every user conducts on your site now in reality. Not all clicks are created equal, of course, so figure out which interaction events are important to you as a marketer and which ones are important to your business. Defines what these are to allow you to track them.

Google Tag Manager provides hundreds of ways to achieve any task (and click tracking is no exception), but this method focuses on elegance and quality. With simply tags in GTM, we’re going to take care of monitoring all of the clicks you want; an HTML tag (for coping with all our click on interactions) and a Google Analytics tag (for receiving andsending data about thoseinteractions).

This is the first HTML tag in GTM where jQuery can come in handy. Using that library, click handlers can be easily attached to any important item on your web. These click handlers will execute a JavaScript function, which will pass click data into your dataLayer when the element in question is clicked (more on that later).

Harvest Click Stream Data

When this occurs, the second GTM tag (a Universal Analytics GA event tag) will listen to information being pushed into the dataLayer, then collect or capture the data and then send it back into Google Analytics as an event you will see in the reports afterwards.

Universal Analytics GA event tag

Of course, the bulk of the work of having this all configured would be to decide which elements you want to monitor and then create a simple naming scheme to make the data readable and navigable of your reports on Google Analytics.

You must also spend a reasonable amount of time finding out how to use jQuery to pick each important item, so you can add a handler to it. To simplify the process, get the Chrome Extension jQuery Unique Selector. This will allow you to find the best way to get in on any given item quickly so that you can add the click handler.

jQuery Unique Selector

4. Test & Release

This is what I love about Google Tag Manager — the opportunity to test a tag setup, fail, test something else, get it to some kind of function, develop it until it’s good, then rinse and repeat, all on your own computer. It doesn’t matter if you don’t have any idea what you’re doing; once you’re ready for prime time, you should hold your research under wraps, and only then post the final version that includes all of your branding.

If you already have Google Tag Manager on your site, that works great. You just fire it up in Preview mode and in a dedicated debugging screen, you will be able to see all of your tagging in practice.

What’s really cool though, is that if Google Tag Manager isn’t added to the site yet, you can even do this. Simply install a Google Tag Manager Injector Chrome Extension, drop in the GTM ID of your container, press Start and you’re ready to go. It’ll be inside your browser just as GTM currently runs on the live platform.

Test & Release



We have established complete implementations at UpBuild earlier than the consumer became cap in a position to connect with their web page the bottom box coded for GTM. When the correct code had gone live all the complex tagging had already been checked and ready to go. That’s a smart way to make sure you’re not trapped in your pockets with your hands while you wait for production cycles.

5. Leverage Environments & Workspaces

Whether your business or client has a multi-tiered development environment, you can use GTM Environments to take the concept of QA and testing to enterprise level. Say the site on which you are working has servers called “development,” “staging,” and “production.”

Without going too deep into the nitty-gritty, what you can do is identify each environment your dev team uses, install a unique GTM container tag on each one, and then selectively move every container you are working on to the correct Testing and QA dev environment. This is awesome, as it will allow several parties to concurrently try things out.

Leverage Environments & Workspaces

And thinking about partnerships, WorkSpaces is a brilliant new app that was rolled out less than two weeks ago. Now, you can have several marketers operating from the same Google Tag Manager account without being afraid to overwrite or remove each other’s tag.

When you start making changes to your account, you will immediately build a new WorkSpace that will keep all your changes until you are ready to move them out as a new version of the folder. When someone else then needs to step in to make an urgent adjustment (say you’re out sick for a day in the midst of setting up some tagging), then publish their changes, they’ll have done it in their own separate workspace, to GTM will alert you that the live container has been changed and will guide you through how to reconcile those changes with your ongoing job. It’s extremely beneficial and it’s a big step forward in Google getting into the management game of business tags.

6. Make (Initial-) Permanent Changes

We’ve been talking a lot of CRO during MozCon because, as we know, being able to hypothesize, explore, introduce, and then keep testing is super essential. But what if your company actually lacks the resources or bandwidth to set the winning stone variation? Uncomplicated. Chop it up with GTM.

Tools like Optimizely create Variation Code from the bottom of your Experiment Editor. So if you know you’ve got a winner, but just yet you can’t get your version made permanent, just Pull that variant code up, copy / paste it proper right into a Google Tag Manager html tag and you are good Remember that this is likely to be a better choice than keeping your experiment running in Optimizely and sending your winning version to only 100 percent If you are with Optimizely on an Enterprise Program, you pay depending on the amount of visitors in your studies. Don’t burn money; get it done in GTM.

Variation Code

7. Track File Downloads

Analytics pros are conscious that Google Analytics isn’t monitoring out of the box by clicking to open a file. But if downloading these assets is considered an event for your organization’s micro-conversion, you need to get the info! Tracking this is extremely easy to configure in GTM.

Track File Downloads

First, you need to activate one of the built-in variables of Google Tag Manager: Click Link. This ensures that if a user clicks on a tag, GTM will be able to “hear” where the connection goes to. You just need to set up a GTM Trigger to track downloads of files, which checks the click URL against the file types you want to track. What you see on the screenshot is a RegEx which matches files such as PDF, CSV, MP3, etc. You then have a dedicated Analytics Tag that sends your data to Google Analytics when the alarm goes off. Bang! Bang. You can then use it in your analytics account to configure goal tracking.

8. Track (Offsite) File Downloads

So what if you send customers or lead links to e-mail files or share those links on social media? You will never see the data in Google Analytics because that single file does not contain any GTM code, let alone tagging Google Analytics. What you need to do is design a system to intercept the user and record the data before they are sent on their way.

The one piece of puzzle you can’t build in Google Tag Manager completely is a pseudo-download tab. This page will only be accessed for a split second, so there’s no need to be something elaborate — a quick “Please Wait While We Prepare Your Download” will be enough.

You will then set up two tags and a few variables using GTM: a Google Analytics tag, An HTML script tag, and variables that pull records out of the URL, as with inside the example. Immediately upon page loading, those variables will grab the information you have passed in (such as which asset the user was sent to and any lead data about that user) and send it to Analytics via your GA tag, after which the second one HTML script tag will dynamically redirect the consumer to the perfect downloadable asset.

9. Track Outbound Clicks

Monitoring outbound clicks is similar to monitoring downloads of on-site files but it needs more gymnastics from GTM. Rather than just turning on an embedded variable, you’ll create what’s known as an Auto Event Variable that captures the hostname of the connection you clicked on. Auto Event Variables allow you to access data points about an event as it occurs, so when someone clicks on a button, we want to be able to catch the hostname of the connection that has just been clicked, because (and this is the clear part) if the hostname is not our website’s hostname, we want to monitor it as an outbound click.

Track Outbound Clicks

Just as with anything, be mindful of how you collect your data and how you actually want it to be used. I’ve seen implementations where every single outbound link in Google Analytics was monitored by printing the entire link URL. Which actionable information would anybody give? Nobody wants to see every single connection here; what you want is to recognize the bigger patterns that are most appealing to your users. So don’t send the entire outbound link URL to Google Analytics; just send the hostname and you’ll get a rundown on how many people have clicked on links to Moz, Wikipedia, Facebook, and so on.

10. Configure Cross-Domain & Subdomain Tracking

When you see your own domain appearing in your reports on Google Analytics, you’re likely getting a subdomain tracking problem. There is a common misunderstanding that subdomain tracking is synonymous with cross-domain tracking and interchangeably using the terms by people. It can make you crazy. Subdomain tracking is of course for when you want to be able to track users on your website navigating between different subdomains.

In this case, Moz will probably see in their list of referenced domains. That’s because Google Tag Manager does not set the cookie for Google Analytics properly, by default. The default behavior must initially attempt to set the GA cookie as it can. “www” isn’t a real subdomain for the web tab, so the cookie is placed on the “moz” domain on the developer site (which in reality does not exist here, BTW), GTM will first attempt to add the cookie to “dev,” which is a legitimate subdomain, so it stays there. If a user goes to the main site from the dev site, the cookie is set to tell GA that they have already visited dev.moz but not just moz.When they take the path the other way around and come first from the moz domain, it works because dev.moz has on the domain an implicit or ghost cookie.

What we want to do is set “CookieDomain” in GTM to “auto,” which flips matters in backwards. GTM will try to set the cookie on both sites, which doesn’t work as it’s just a domain extension; so the next item it gets to is moz, which checks out so that the cookie is set in the same location on both sites and all is sunshine and rainbows.

Cookie Domain

Cross-domain tracking is when you would like to track users navigating between completely different domains, you guessed it. You want cross-domain tracking only when you have two or more domains that are part of a single user travel. So if you need to send users to a third party website to check out, or if you have a website family that users will naturally go back and forth between them, use this.In GTM, enhancing your web page view tags to “allowLinker” is an easy matter, after which heading To the Cross-Domain Tracking subsection of that identical tag and including a comma-separated listing of your domains.

Then here’s an easy-to-forget part: you need to jump into Google Analytics (not GTM) then add all those domains to your Referral Exclusion List. It is all for naught otherwise. 

11. See Full Hostnames

Talking of subdomains, you’ll want to see those entire domains listed in your GA reports as well. There are other ways to do this with filters inside the GA app but in Google Tag Manager (surprise, surprise) I prefer to do that.

All you have to do is turn on two more built-in variables of GTM: the hostname and the page path. Then, in Google Tag Manager, you hop back into your Google Analytics page view tag and select “page” as the field to create. What this does is allow you to overwrite the page path sent to GA so you can see not only the route (all that comes, but also the hostname that comes before it.

In Closing:

Met with daunting odds, we only have one choice left. GTM empowers us to solve major marketing obstacles, circumnavigate road blocks and make the best out of limited resources for growth.

It’s my opinion that you already have what it takes to become a GTM master if you’ve been driven or encouraged in the least by something you’ve read. Such tools are given, which you should completely check out, will help you to deepen your expertise so that in the future you can come up with your own advanced tips. And keep going on with that, and maximize happily.

The post 5 Minute Hack Set up Google Tag Manager, Google Analytics, And Schema Markup Right Away appeared first on Marketing Spire.

LinkedIn Marketing Tactics to Grow Your Business 200% in 2020 Thu, 03 Sep 2020 16:38:52 +0000 Top 8 LinkedIn Marketing Tactics To Grow Your Business 200% In 2020 Are you looking for the best tips and tricks to help maximize your efforts to generate B2B (Business to Business) market and B2B (Business to Business) leads? If you replied yes, then this post is all about unveiling the best marketing strategies for LinkedIn which […]

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Top 8 LinkedIn Marketing Tactics To Grow Your Business 200% In 2020

Are you looking for the best tips and tricks to help maximize your efforts to generate B2B (Business to Business) market and B2B (Business to Business) leads?

If you replied yes, then this post is all about unveiling the best marketing strategies for LinkedIn which will help your company expand this year.

Is LinkedIn actually  effective?

LinkedIn is the most successful social enterprise network worldwide. More than 600 million professionals use it every day to create personal relations, discuss their industries, share knowledge and build careers.

 LinkedIn Marketing - Marketingspire

It’s also the B2B (Business to Business) prospecting site of choice. Through LinkedIn, businesses have direct access to their clients, rivals, partners, prospects and future hires. This can be used both for marketing and sales to attract and transform new companies. Research has shown that LinkedIn accounts for 80 percent of B2B (Business to Business) leads, and 94% of B2B (Business to Business) marketers use LinkedIn for content delivery.

Some powerful LinkedIn tips that will grow your business in 2020

1. Identify Your Goals

Like with every marketing campaign, recognition of the priorities is essential. LinkedIn ‘s normal marketing goals for B2B can include:

  • To increase your image and authority in the company.
  • Generate, cultivate and capture leads.
  • Conduct traffic related to your website.
  • Promoting appearances at the event.

If you are conscious of what your priorities are, it is easier to devise a workable marketing strategy. 

2. Complete Your Company Profile

Your corporate profile on LinkedIn will always be the heart and soul of your online brand. Getting a rock-solid profile is important when people search for your company online and get to learn more about your goods and services.

 LinkedIn Marketing - Marketingspire

You just get one chance to make a first impression; when you first click on your website, your company profile is where most of the people in your target market go. Here are some tips to fill out a really nice company profile: 

  • Make sure you complete your profile completely. Don’t leave loopholes!
  • It hardly goes without saying, however-no typos or grammar errors!
  • Look at the rivals’ profiles. How would you do to make your organization stand out beside them?
  • Did you earn any honors or distinctions from industry recently? Read them out!
  • Likewise, do you have any known customers? Mention them in your profile, if they have approved you to do so.

  • Please provide a link to our website for your client. When people like what they read in your profile they ‘re going to want to know more!
  • Finally, make sure you use the space available on the banner. Use this wisely; you might have other campaign messages that you want to drive through here. Think of the banner as the front of your online shop and make it work for you.

It’s important to complete your LinkedIn profile, as it helps you to find yourself in searches and gives you a great opportunity to impress future clients. This gives you the confidence you need to persuade potential prospects to reach out to you and launch a discussion on LinkedIn.

3. Optimize Your Page For Search

A major profile of the business will only get you so far. What’s the nice thing about finding one, if people find it difficult to find?

It is where SEO (optimization of search engines) comes into play. Insert keywords into a profile of your client. The keywords you select must be important to your company and representative of what you do. 

Unsure what key phrases to use? Begin by asking yourself which words or phrases a prospect might enter while searching for your product or service on Google. 

4. Start Sharing Content

Once you have configured your profile, it is time to start creating content. 

Content for LinkedIn marketing - Marketingspire

For any social media site content marketing is important and LinkedIn is no exception. In reality LinkedIn content marketing can be more effective than any other channel.

You have a target audience of professionals hungry for expertise and information with LinkedIn-91 per cent of executive’s rate LinkedIn as their first choice for technical content.

Making the most of this by sharing blogs, webinars and videos around topics related to your target audience. Focus on quality-if you can, reach out to your industry’s thought leaders who are involved on LinkedIn and ask them to participate. Post your content regularly and you’ll soon be creating an audience that comes back to your page each week.

Don’t think content marketing demands a big budget! There are plenty of free tools for making graphics and images. Here are some notable suppliers:

  • Canva-free resource for creating graphics.
  • Unplash – A free high resolution picture library.
  • Piktochart – The maker of infographics.
  • Lumen5– Transforms text into a video.

5. Best Practices on Content Sharing:

  • High-value posts (new / hero posts or high-engagement events) are best conducted on Tuesday-Thursday.
  • Posts of low value: Monday or Friday (re-shares, repurposing’s, old content).
  • Headlines for posts (including spaces) will be 40-69 characters. When the copy splits, you have 220 words, and are covered.
  • Types of top performing headlines include: questions, lists and guidebooks.
  • Hashtags should be used with caution and, if possible, on a new line.
  • Usually the link you post will be a piece / page itself, to pull the picture and increase the area of the button. Please use a connection to track where possible.
  • LinkedIn ‘s algorithm rewards posts with no corporate ties, so sometimes-particularly from personal accounts-write engaging post copies and put the link in the comments.

6. Grow Your Network

Marketing content is one way of attracting new fans. You can do other things, as well. Seek a blend of these 5 methods:

Make sure all of your staff are following your company page and enjoying your posts (create a Slack channel to exchange content on social media). You are your biggest advocates for the brand, and the most likely to share your content.

Invite customers and collaborators to follow through on your website. Promote your presence on the LinkedIn forums, email updates and press releases.

Share the material of others-if you see a blog post or article you want, share it! Especially if it’s important in your business, or by an influencer.

Label links in your promotional material, if you think they are going to find it useful.

Tell your good customers to write your company website with feedback and testimonials. It’s good social proof. Write out suggestions for others, too! 

7. Don’t Be Afraid To Experiment

It’s time to diversify, after you’ve learned the fundamentals of LinkedIn marketing. Posting experiment at various times of the day or of the week. When you find that a certain form of post is getting more attention than others-do more!

Look at the pages of your rival, again. As well do they use LinkedIn? Is there something that they let you do? And, conversely, is there anything you can do that they are not doing? Check the sector for holes and see if you can fill them.


8. Always Measure Your Results

You need to review your activities periodically to get better at data-driven marketing on LinkedIn. Most social media schedulers have a regular reporting feature. If you do not need one of them, don’t worry! You will get a tremendous amount of insight from LinkedIn’s own analytics sites.

LinkedIn Analytics is divided into three sections:

Visitor Analytics

What you need to learn about those people who click on your page, including:

  • The cumulative amount of page views over time, and frequent guests.
  • Desktop and Mobile user split.
  • Demographic details such as employment role, location, size of industry and business.

Update Analytics

Commitment metrics for all your posts on LinkedIn including:

  • The cumulative amount of likes, mentions, clicks and shares that you’ve had over a given period of time.
  • The interaction ratio between the organic content and the supported content (if you run any LinkedIn ads).
  • Post-by-post real-time data including reviews, likes, clicks and the aggregated interaction rate held by LinkedIn.

Follower Analytics

All the relevant details about your audience including:

  • The total number of followers you have, and how many new followers you’ve received in the past 30 days.
  • Demographic details for all your fans, showing you where they are living and working.
  • A competition tracker comparing and tracking your followers to those of other related firms.

Final Thoughts:

Without a question, LinkedIn is one of the best marketing platforms that will help you grow your business. As for advanced online networking, it’s at the forefront of the minds of most people. Your company needs to be there and the incentives it provides you need to make the most of.

Ideally these marketing tactics from LinkedIn will help you formulate a marketing strategy for your company in social media. Follow our advice and follow through with your results.

The post LinkedIn Marketing Tactics to Grow Your Business 200% in 2020 appeared first on Marketing Spire.

Best SEO Practices for a New Website 2020 Mon, 31 Aug 2020 15:46:57 +0000 Best 12 SEO Practices In 2020 Regarding growth in on-line competition and the introduction of new websites. It’s time to review your marketing plan and invest in SEO.  SEO approaches are of very high significance to websites which must meet the specific criteria set by search engines such as Google. You must know the SEO […]

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Best 12 SEO Practices In 2020

Regarding growth in on-line competition and the introduction of new websites. It’s time to review your marketing plan and invest in SEO. 

SEO approaches are of very high significance to websites which must meet the specific criteria set by search engines such as Google. You must know the SEO practices to update the website. You have to make sure more prospects to clients can find you in the results of the search engine.

Here are the top 12 SEO practices to follow in 2020:

1. Snippets Dominate More Search Clicks

In recent years Google has evolved to provide the user with a better search experience, as with Featured Snippets.

Featured Snippets typically seem above the #1 ranking, typically cited as Position 0. To take advantage of this selection and force extra clicks in your website, you want to offer clean solutions to typically requested questions about your website. 

Featured Snippets are reviewed and developed to the highest degree based on the consistency that is decided by Google. Do not take this phenomenon with lightness. 

It is because 54.68% of Google clicks come from Featured Snippets, indicating that over half of the search engine clicks are powered by them.

Featured snippets are a great chance for content creators. Because they help you to create more organic traffic, even when you’re not ranked top # 1.

2. Influencers Should Be Leveraged for SEO

We also find themselves overwhelmed with misleading advertising and seek knowledge we can trust and honest feedback. This led to an increase in ads for influencers. 

Customers are much more likely than ads to contact a trusted and well-known person. Investment in influencer advertising and marketing is improved with the aid of using virtual entrepreneurs and media shops. As it yielded exquisite results. 

According to Marketingspire 39% of marketers invested between $25 K and $50 K on effect advertising and marketing. It has boosted their influencer advertising and marketing budgets in 2020.

You may wonder at first glance how this relates to SEO. Hiring or collaborating with an influencer will help you expand the scope of your content and drive even more traffic to your web. 

They allow you to create beneficial backlinks, too. Backlinks, as you know, are one of the most significant criteria Google uses. Google uses these backlinks to determine a ranking of a web page. 

Consider what kind of content you want them to produce while designing your influencer marketing campaign. How can it relate back to your website? And be sure to collaborate with influencers important to your industry and public. If they may be an expert discern with an awesome virtual presence, they will have gold as their backlinks.

When you invest in influencer marketing, your brand recognition and leads are generated. It will also improve your search engine rankings.

3. Secure Websites Are a Must

User safety is another phenomenon that doesn’t seem to have anything to do with SEO. But as you know the website user experience is very critical. 

When a user does not feel safe to visit a web page then it is very likely that they will quit soon. And if they see the existence of a “Not Safe” message, they may choose not to go to your website. 

High bounce rates may thus affect the page’s place in the organic search database. Enabling the HTTPS protocol to your site is critical. HTTPS gives users of the website a secure both encrypted and authenticated link.

Google wants to provide a safe browsing experience for its users, so those who implement HTTPS can experience a slight SEO boost.

When you are trying to gather your users’ personal information via a web form on your website, then you have a duty to protect their privacy.

Ensuring your users that their data will be protected for as long as they stay on the page is extremely important.

There are still a lot of vulnerabilities on the web. You can implement new security measures on your own website every day.

4. Websites Optimize for Voice Search

Until revolutionary smartphones existed, people searched their desktops by plugging words into search engine boxes. Keywords from that activity were born. 

With mobile device usage growing, voice searches are becoming a common phenomenon among internet users. Not only are these searches on tablets, but they can also be done on home voice assistants. Some of these are Amazon Echo, Samsung Smart TV, Voice Pod etc.

You should understand and incorporate conversational searches into your SEO plan. Also how to optimize your website for voice search will help you generate more organic traffic.

So how does SEO improve voice searches? Voice searches have a big effect on SEO. Since it’s all about asking questions via voice rather than entering search queries. The words have subsequently become more conversational and more focused. 

Nonetheless, the search engine will do a lot of research. When using voice searches to get the correct information that the user is searching for at the moment. You should make short choppy keywords no longer that important. This transition is inevitable, considering that more than 50 per cent of all internet searches are anticipated to be conducted by speech by the year 2020. 

So if you want to stand out in the current search engines the content should adapt to this new trend.

Marketingspire Best SEO Services in India Experts will help-today if you want to put this digital marketing strategy in your website, Contact us!

5. Mobile UX Will Determine Your Rankings

A website without a mobile version will lose most of its users in the coming years. As mobile web pages are a growing trend which will become even more common in 2020. Especially as more people are having smartphones around the world as more cell phone towers are being built with better connectivity.

However, technology and how people find information from their mobile devices is becoming so sophisticated. It is because just getting a mobile website isn’t enough-the interface needs to be easy to read. Also it should capture people’s attention and then have the potential to answer their questions or at least keep them amused.

Statistics show that 4 in 5 users use their mobile devices to do local searches on search engines. 

Marketingspire has conducted a research and its results can be seen below, smartphone searches are 88%, while device and tablet searches combined reflect 84%.

Since more people are searching from their smartphones than from a device. It is crucial for your website to have a mobile version to reach the most people interested in your product.

If you want to keep up with your competitors your pages need to be optimized for mobile devices. And note, the higher you’re in the ranking of Google’s web app, the more popular your website is.

6. Videos as a Source of Information

Just as voice searches are becoming much more common, on-line videos are also growing exponentially. Studies by Google and other organizations indicate that 6 out of 10 people would prefer to watch videos online rather than TV. In several ways, YouTube now seems to have been the new TV. 

Current net users, especially millennials and younger, opt to get data through online videos, both for educational functions or only for entertainment. For most companies therefore, incorporating online video should be on the radar. When a quality video is interactive, it can attract many users and doesn’t put viewers to sleep.

So what impact does this have on SEO?

You need to customize it for the search users to hit more people with your videos. To do this, use relevant keywords in your video description and headline. It will ensure that the video reaches the maximum number of people interested in this subject.

Need to add video to your digital marketing campaign but don’t know where to get started? Marketingspire Best SEO Company Delhi Services can help!

7. CTR and Dwell Time Will Become Important Ranking Factors

As humans get used to lightning-rapid net connectivity and statistics at their disposal. Internet site and email click-through rates (CTR) and dwelling time will matter much more to the success of your SEO efforts. 

Both metrics are significant since they provide great insight into the web searcher’s satisfaction. The amount of time that someone lingers on a page or other links the person clicks on will unwittingly tell you everything. It will tell you they are interested in your content and whether they find the information they find the information.

The more time a page spends, in general, indicates how happy a person finds what they are looking for. In 2020, we expect search engines to value dwelling time more.

One thing to remember is that in SEO, dwell time is different from CTR. CTR measures the number of people who clicked on a connection based on the number who saw the SERP. while dwell time is more interested in what people do after clicking on the page, not the number of people who click on it.

8. High-quality Content is More Important Than Ever

Online ads still work for driving companies, but in the coming years we’ll see that they’re going to get even more expensive. And there’s sadly no guarantee that consumers will respond to your ads. Ninety-one percent of overall ad spending is consumed for less than a second; in 2017. This resulted in a loss of $38 billion in digital ad spending.

This is why high-quality content development is an integral element of successful SEO strategies. Users need important, supportive, and well-timed content material. And that’s also what Google ambitions to praise with better seek engine rankings. With questions, people go to search engines, and your web page needs answers.

Content needs to be well researched and follow a logical structure which makes navigation and reading simple.

Informative and quality articles are the only type of content which will increase the success of a website in 2020 and beyond. Online customers are easy to spot and ignore too-salesy web pages or blog posts.

What people want is to provide informational content in easy to consume formats, such as blog posts, videos, podcasts, infographics, etc.

9. Users Demand Excellent Digital Experiences

No matter how good the content is, none of this matters if you don’t load the web page easily or have a complicated user interface.

It has been shown that internet users abandon a web page when it loads in a couple of seconds. It is a very important factor in the SEO world. A 1-second delay in page load time can actually lead to a huge loss for your company.

If you have increased page speed, you need to reflect on the user experience as well. Navigation should be reasonable, and understandable. Do not use words or phrases which are unfamiliar to your audience. 

If you may think something is imaginative or clever, you must put yourself in the shoes of your spectator. In a split-second, will they understand what you mean? If not, they’ll bounce off your web page and go back to the SERP. 

High bounce rates have a negative impact on your search results. Those variables are or are not the difference behind the website being in a search engine’s top positions.

10. Content Length Matters

Web pages containing longer material of high quality typically get more exposure today. Yet why are they? Okay, the fact is that Internet users tend to use a single reliable source to get all the information they need.

Research has shown that pages that have 2,000 or more words of content typically get more readers than smaller words of an article.

So high word count alone is not enough. The content must be sufficiently detailed and rich to answer all the questions that users have and be able to tackle personal questions.

The more time people spend on a web page, the more likely Google would be to reward the website with more organic traffic, in addition to that.

Ideally, you will regularly publish high-quality content so that Google and its ranking algorithm can still keep your website active and new in their eyes.

11. Artificial Intelligence is the New Norm

Artificial Intelligence (AI) is one of today’s most relevant innovations. It is being used to construct unique, personalized experiences for users in a wide range of industries.

Companies like Google use artificial intelligence to give its users improved search results. And how did AI become the new standard of algorithms inside Google? Let’s look at the timescale:


But how does it work with artificial intelligence? 

Without delving into the cumbersome technical aspects, artificial intelligence has progressively learned what makes published articles worthwhile or not. Then, AI classifies those net pages automatically, and determines their scores with excellent precision. This is already a reality; corporations consisting of Google at the moment are making use of those technologies.

12. Use of Other Search Engines

Google is widely considered the best available internet search engine, and is continuously upgrading its software to enhance user experience. But can other search engines compete with Google?

While Google is unlikely to be losing its influence, there are other search engines out there.

Platforms like Amazon, together with smaller search engines including YouTube, DuckDuckGo, and Bing, allow you to refine the content based on their criteria.

And make sure you can get a good ranking on other search activated sites before publishing content on your website.


Today search engine optimization could be very critical for organizations regardless of industry. But this does not only apply to the use of keywords — it also includes the optimization of user content. 

After all, Google is a search engine that processes information based on the behavior of search users. It becomes more accurate, meaning that new trends appear each year that change the way information is published on the Internet. It means that all users can get answers to their questions in minutes (or even seconds).

If you have questions and need help with SEO services, contact with Marketingspire Best SEO Services Company in India experts today.


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Top 10 Advanced Tips for Amazon Marketing Tue, 25 Aug 2020 12:29:24 +0000 Top 10 Advanced Tips for Amazon Marketing As per the reports, at the beginning of 2019, third party retailers on Amazon sold 53% of all paying units. Although, Amazon has more than a million customers, only a few end up creating successful businesses. Amazon is a dynamic distribution room powered by the popularity and quality […]

The post Top 10 Advanced Tips for Amazon Marketing appeared first on Marketing Spire.


Top 10 Advanced Tips for Amazon Marketing

As per the reports, at the beginning of 2019, third party retailers on Amazon sold 53% of all paying units. Although, Amazon has more than a million customers, only a few end up creating successful businesses. Amazon is a dynamic distribution room powered by the popularity and quality of the goods.

Whether you’re new to Amazon Marketing or not, you can use our top 10 tips on Amazon Marketing to step up your game.

#1 Amazon SEO — Rank High in Search Results

Search Engine Optimization (SEO) is one of digital marketing’s best-known techniques. Undoubtedly, SEO allows you to make the search results for particular queries appear as high as possible. More product searches are released immediately on Amazon than on Google. That makes Amazon the Internet search engine #1 for the company.

Amazon Marketing - Marketingspire

It’s even more important to make sure your own goods are ranked high on Amazon. As a result, Amazon SEO is one of the most critical elements in a marketing campaign for Amazon. These are the main reasons behind a good Amazon ranking:

  1. Keywords: Essential Research and Proper Placement

The essence of Amazon SEO marketing lies in investigating and choosing the best keywords for a company. When you find keywords that are identified and allocated to the product, the product will be shown in the search results. The commodity is becoming more noticeable.

 Equally important for the ranking is the proper placement of keywords in the product. Via in-depth research, we have found that the keywords for a product rating are the ones in the description, followed by the generic keywords (or “search terms”). Join the latter in the backend; they do not appear on the product list.

The product attributes (bullet points) and the definition are both accompanied by keywords. Keyword repetition doesn’t offer any benefit and is therefore not necessary — in reality it just takes extra space.

Take caution when entering the “common keywords” in the backend: When they reach 249 bytes, Amazon will ignore them.

Amazon Marketing - Marketingspire

  1. Product Text — Optimize for Humans and Machines for Best Results

When designing reviews and product texts (title, bullet points, product summary, EBC / A + content) follow these Amazon marketing principles:


Include all details required to make a purchasing decision.

Communication (Advantages / Benefits): 

In the summary, highlight the benefits and USPs of the report. How is it that the features of your company benefit future buyers? What exactly is it that they benefit?


Present and layout information so that clients can quickly and easily access it.

  1. Sellers with Amazon Brand Registry (Enhanced Brand Content (EBC)) and vendors (A+ Content) have additional content marketing options available. A modular framework enables a high-quality product content mix between texts and images. The result: Tools for showing off goods and brands and using cross-selling have been significantly improved.
  2. It is critical to hold in thoughts how it’ll seem on cell gadgets whilst optimizing product content. Text (such as bullet points and product description) is significantly shorter so that the most relevant details will always be described first.
Amazon Marketing - Marketingspire
  1. Product Images: Plenty of Pics in High Resolution

Photographs sometimes say over a thousand words. So attractive, conversion-optimized images of products play a major role in Amazon marketing. The first thing a customer sees about a product is images of it. Professional and deliberate photographs of the product make a strong impression and hence improve the click rate and conversion rate.

Amazon Marketing - Marketingspire

#2 Focus on product-level profitability

You would also want to look at more granular data by concentrating on the productivity at the product level. Of course, individual SKUs have different profit margins and it is important to consider gross profit at the level of a company before adding paid ads into the mix. This data will show you which products would most benefit from a paid boost in advertising, while minimizing your risk.

Amazon Marketing - Marketingspire

How to leverage product-level profitability:

Always analyze profitability at the product level to assess which goods have the highest and lowest profit margins before implementing paid ads. There’s no point in wasting ad spending on goods that won’t help, so you’ll save some precious ad dollars by finding the most useful products.

#3 Paid Advertising

When using Amazon Marketing Services (AMS), different types of advertisements can be shown in the search results and on the product pages of the Amazon website. Such adverts connect to product pages inside Amazon (On-Amazon Marketing) or other landing pages.

Click-based AMS charges (PPC — pay-per-click, or CPC — cost-per-click).

Amazon Marketing Services are very precise in targeting target markets. This is really successful, and should be part of every marketing campaign for Amazon.

AMS provides three different types of advertising: 

  • Sponsored Goods
  • Headline Search Advertising
  • Show Advertising

Many times, vendors can use any of these formats when they have and are signed in to an AMS account. But sellers are so far limited in their Amazon marketing activities to Sponsored Goods and Headline Search Ads.

Amazon Marketing - Marketingspire
Sponsored Products (Vendor + Seller): 

Comparable to Google Adwords, Amazon’s “Sponsored Products” allows sellers to compete in the search results for the placement of an ad. The ads can appear at the start, middle, end, or even next to the search result. Therefore 1st position on Amazon will be open to any seller, or “purchasable.” The advertisements turn up on the product pages as well. For different keywords (keyword targeting) you can set your ads to show up.

Sponsored Brands (previously: Headline Search Ads) (Vendors + Sellers with Amazon Product Registration): 

Sponsored Brands are banners that can be placed on the Amazon search results page in various locations. Just take an example, the banners may connect selected products to an Amazon landing page. You may also deploy them in response to common keywords (targeted keywords).

Product Display Advertising (for vendors only): 

Product Display Ads appear below the Purchase Box on product pages. They can be deployed for particular goods or by targeted interests.

#4 Discount Deals in Amazon Marketing

  1. Discounts/Limited Time Offers

One of the most feasible behaviors is a time-limited, discount price bid. The customer sees the standard price as a strikethrough price on the sales page, followed by the sale price and the discount (“you save X per cent”).

  1. Promotions

Amazon retailers may use a range of marketing & promotion methods to alert sales or exclusive offers to customers:

Percentage-off: It means the price of the item will be reduced by an amount or percentage that you select. You can offer these discounts on a single product or a particular combination of goods.

Amazon Marketing - Marketingspire

Free Shipping: Shipping to your customers is free with this deal.

Buy one, get one free: For each purchased product, the consumer earns a free one.

Giveaway: Compete to build. Additionally, you can also use giveaway promotion, wherein you will set the individual prizes and conditions.

Amazon Marketing - Marketingspire

Social Media Promo Codes: A percentage-off reduces the charge for promotions. These promotions receive their own marketing page on Amazon, which you can share via social media or other channels.

An offer can be promoted to individual buyers by means of a newsletter. Also, it can be directly released on the Amazon product page where it is available to all consumers (e.g. for cross-sales). The conversion rate and profits can increase by promotional discounts, which in turn has a positive impact on the rating. So coupons are another way for Amazon SEO to work. These deals can be used and distributed free of charge. There are no extra costs to the retailer aside from the discount.

  1. Coupons

“Coupons” are something which always attract the customers . Sellers have also been able to use these since recently. In the shopping cart, and on the dedicated marketing reviews of Amazon, a coupon will be available on Amazon. You can give a coupons on one or more items which customer chooses.

The key variations among other discounts are these:

  • Visible both on Amazon’s main page and on Amazon’s special marketing pages
  • Enhanced exposure at the search results and on the product page with a special coupon mark
  • Subject to a fee
Amazon Marketing - Marketingspire

#5 Amazon Brand Stores

Vendors and sellers who have registered with Amazon will be able to establish a brand shop. Using exclusive photographs and texts to highlight the brand in an attractive manner. In Amazon, most brand shops have their own URL’s therefore best positioned as an external traffic landing page.

Amazon Marketing - Marketingspire

#6 “Pay-per-click” advertising

Pay-per – click models such as Google Adwords, Facebook advertising, or banners are a convenient way to position links from outside. The ads are a link to Amazon’s product. Once a user clicks on the ad, they go straight to Amazon’s offering.

#7 Newsletter / Emails

Even newsletters are useful for Amazon marketing. The newsletter helps retailers to periodically deliver new items to their clients. These products in the email redirect the customers to Amazon, from where the customers can purchase easily. The retailer thus creates extra revenue on Amazon, which without Off-Amazon marketing wouldn’t have been done.

#8 Content Targeting

Another tip for amazon mareketing is – goods are sold by content. If you are offering your product for testing to well-known bloggers, YouTubers, or Instagramers, they can publish test results for their followers and connect the product. You can also engage actively in social networking fora and discussions related to Amazon marketing.

#9 Social Media

Your store pages in social networks can help you to boost brand awareness, consumer loyalty, and raise visibility on Amazon’s product offerings. For example, host a competition, or point out new products or popular Amazon offers.

#10 Start an upward spiral with Amazon Marketing

Simply put: The more Amazon sells a product, the higher it will rank in the rankings of organic searches. Any promotional campaign that — whether on- or off-Amazon — effectively increases a product’s revenue on Amazon also has the positive side effect that it boosts the product’s rating. You may launch an upward trend in the sense of an Amazon marketing strategy: Implement a new marketing measure and produce the first sales. This makes for better rankings. The higher ranking increases sales and you earn more money which can be reinvested in your marketing efforts.

Marketingspire Amazon Marketing Company Delhi can help you to achieve maximum success with our tips of Amazon Marketing.

Amazon Marketing - Marketingspire

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15 Tips to Improve Your Social Media Presence in 2020 Wed, 19 Aug 2020 07:10:33 +0000 15 TIPS TO IMPROVE YOUR SOCIAL MEDIA PRESENCE IN 2020 Social media started off as a way for people to connect. It’s become a go-to destination for businesses today, though. Whether you own an online company or offline, you can’t afford to ignore your company’s presence on social media. And likewise for social media marketing. Let’s […]

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Social media started off as a way for people to connect. It’s become a go-to destination for businesses today, though. Whether you own an online company or offline, you can’t afford to ignore your company’s presence on social media. And likewise for social media marketing. Let’s learn the 15 tips by which you can improve your social media presence.

With more than two billion active monthly users on Facebook, and another 800 million on Instagram, how can you ignore them? 

Such social media platforms are perfect choices for targeting existing and future clients. Almost every brand has a social media account today to engage with their audiences and grow their social media presence.

Social media can help you increase awareness about your brand and drive valuable traffic and conversions. Learn how you can expand your social media following with the help of social media marketing.

#1 Set Your Goals

Before you get to work on improving your presence in social media make sure you have clear goals in mind. You ought to have an idea about exactly what you want to achieve.

That has to be done before you start your campaign’s other steps. If you are not doing that, you may end up wasting your time and resources.

It is crucial that you know how any social media site you are using works. So you should have an idea about the exact market you ‘re approaching. You can decide on the basis of demographics, locations and interests for your target audience.

Always set precise targets to know in which direction you are moving. Some of the questions you might want to consider are how to grow your followers in social media, or how to increase your overall presence in social media. Getting concrete goals would help you to evaluate your performance and increase your long-term presence on social media.

#2 Create a Great Profile

Check your profile first when you join a social media platform, or are about to implement your strategy. You have to fill in your profile and fill in every single field that applies to your company. A full profile is a must to build your presence on social media.

Create a brief bio that tells your story for your brand. Using a few important keywords when writing this bio that will help drive traffic to your profile to expand your following social media on all platforms. These specific keywords can be identified using tools like KWFinder and the Google Keyword Planner.

Personalized branding on social media is significant. One simple way to accomplish this is to start by making sure that both your cover photo and the pictures are in place. Ideally these should have somewhere the logo of your brand and be attractive too. It is the first thing everyone can see when they visit your profile. Your images on your profile work as deciding factors as to whether the viewer will scroll down or simply navigate away. It is because of this that they are influential in growing your involvement in social media.

Social Media Marketing Tips - Marketingspire

Once your profile is complete with the information you need it will improve the credibility of your brand. Whenever anyone visits your profile they will start trusting your brand more if they can find relevant information. When little to no information is available, chances are they won’t get to know your brand, which will hinder your chances of rising more on social media. This can hinder your chances of improving your presence on social media.

#3 Follow Relevant Accounts

You can grow followers, but only if they know it’s a legitimate brand. When deciding how to increase your presence in social media you need to consider what helps to prove your legitimacy. One way is to follow other brands and real-life accounts.

The point to keep in mind is that ideally, these accounts should be relevant to your brand and business. This is important for establishing your authenticity and increasing your presence on social media. And many of those individuals or brands might even follow you back, thereby improving your credibility.

#4 Interact with Your Audience

Once you have collected a few followers, you can start posting useful content on your accounts. But simply posting content with links or media won’t help you grow your presence on social media. To start capturing their attention you just need to connect with your audience. Make sure you respond to or answer their posts when they comment on yours.

The idea is to connect and make them feel connected to your brand. It is only when your audience feels connected to your brand that they will want to learn more.

#5 Understand Your Audience

Once you have begun communicating with your audience, you need to work out their needs. Only then will you be able to interact in a more personal way with them.

Creating a good presence on social media starts with understanding how to reach your target audience. You can tailor your content to suit them, if you know what your audience wants to see or read. When they are better able to relate to the content, they will engage more with it and that will help to increase your presence in social media.

Furthermore, you will be able to introduce them to your website or company until you are able to fine-tune the contents. It is basically because you give them just what they want to see or do.

#6 Put Follow Buttons On Your Website

Don’t waste any traffic you get on your website. Use it to gain valuable followers on your social media accounts, and increase your presence on social media.

Most companies are making the mistake not to place social media buttons on their websites. Such buttons are a simple way to increase the number of followers and the social media presence.

Social Media Icons - Marketingspire

Place those buttons at places where visitors to your website can easily spot them. Don’t go overboard though, and have them all across your website. 

This can put off your visitors, rather than expanding your social channels. Putting them on the top right hand side of your website is a good practice. But make sure you fine-tune each button.

#7 Link Your Profiles and Website

Make sure you connect all of your social media accounts to your website, such as Facebook, Twitter and Instagram. This will help your audience learn more about your brand with ease so you can focus your efforts in other areas to decide how to grow your social media. It will also help boost your website traffic as well as your social media presence.

Social Media Marketing Tips - Marketingspire

#8 Conduct Events

Events are a great way to spread brand awareness. You can use your own hashtags and handles on your printed materials or signage on social media. This can help catch the audience’s attention from the events.

During activities, you can become as innovative as you want, and endorse your hashtags and social media pages. This can help you to get your social media profiles into traffic and thus increase your social media presence.

#9 Share Your Profiles

One perfect way to learn how to increase your presence on social media is simply to share social profiles of your brand. Share your handles on social media with people that you know. Try not to spam on them, though. Do so in a non-pushy way.

This tactic will make them aware of your presence on social media platforms that will help you see the social growth success it can have.

Marketingspire Social Media Marketing Services India experts can also help you to spread your brand online. Contact us!

#10 Use Hashtags

Hashtags are used to bring similar content together under one roof to help the social media profile expand. It is also considered one of the easiest ways in social media marketing to get quality traffic. You should always consider adding some hashtags on the posts that you share on your social media pages. It will attract users to your social media pages and then to your website. They are very important, particularly when you’re posting on Twitter and Instagram.

Social Media Marketing Tips - Marketingspire

Make sure you don’t overuse hashtags though, and load your posts with them. When determining how to expand your social media following them, it can be easy to make your posts look spammy and can hurt your presence on social media if you are not careful.

You should have branded hashtags created too. These may consist of a brand name, or even a slogan. Encourage people to create content with these hashtags. This is a great way to grow your followers of social media.

#11 Leverage More Networks

The most popular social networks include Facebook, Twitter, Instagram, YouTube and Google Plus. You should however also increase your presence in social media on other social media platforms.

When branding your business, branching out of the typical social media sites and trying out platforms like Pinterest, Foursquare, Tumblr, and more may be beneficial. You might also be able to register on social bookmarking sites and on social review sites. Try to increase your presence on social media as much as possible.

#12 Incorporate Social Icons into Your Emails

E-mails are a perfect way to get your social media accounts word out. You are already sending your subscribers’ several emails each month already.

When your emails contain your social media icons, your readers may be encouraged to check them out. This can get you some valuable eyeballs and more followers, on your chosen platform thereby growing more socially.

Social Media Marketing Tips - Marketingspire

If you do send a newsletter out regularly to your audiences, make sure that you include your social handles in it. You can do that even if you send it out by email. You can slip into a card which handles all of your social media. Doing so will help to improve the social media visibility of your company.

#13 Engage, Engage, Engage!

The easiest way to gain the audience’s love is by engaging with them. And by getting involved, we mean participating on a personal level. You ‘re learning how to improve your profile on social media. When someone follows your page, that presence will be reflected, because they expect your brand to engage with them. It is the basic rule of social media marketing.

For this, every time someone posts about your brand, or comments about one of your posts, try to answer them.

There are many other ways you can engage with them too. Set up polls, quizzes or competitions that will inspire the audience to be interested. Instagram Stories are a perfect tool for getting your fans interested.

Instagram Marketing Tips - Marketingspire

Through engaging regularly with your fans, you are giving them a direct message that you care about establishing long-term relationships with them. This keeps their confidence in your brand intact, making them more loyal followers of your brand and growing their socials.

Loyal followers may advise others about your brand. This, in effect, will help you expand your presence in social media.

#14 Optimize Your Content

The search engines can see anything that you post on your social media accounts. And it can be identified on Google and other search engines. So integrating those important keywords into your posts is a smart practice whenever possible. It will help Google get awareness of your posts for the right keywords.


In the same way, using the previously mentioned keyword research tools, you could check what your followers are looking for on Google. Once you have found the relevant keywords, you can use them in your posts to catch relevant users ‘ attention.

Social media content which ranks higher on Search Engine Results Pages (SERPs) will receive more visits. Which, in effect, could boost your presence on social media.

#15 Treat Each Platform as an Individual

Since all social media platforms essentially serve the same function, each one has to be treated differently. Many marketers often make the mistake of using the same content across all platforms that will attract followers on social media.

But each social media platform should be treated individually. That gives you the ability to optimize in various ways for each of them. This optimization will help you significantly increase your social media presence.

A study conducted by Marketingspire had some interesting results. As you can see below Tweets with one or two hashtags were engaged 21 percent more than those with more hashtags. Likewise, Instagram posts with 9 hashtags get substantially higher interactions according to Marketingspire Social Media Marketing.

Instagram Marketing Tips - Marketingspire

A study by Marketingspire found that on Twitter, posting 3 times a day drives the highest engagement. Similarly, for Facebook, the engagement dropped drastically after posting twice a day.

For the best results, you can post 5 times a day on Pinterest, and 1.5 times per day on Instagram. Following these best practices can help you grow your social media presence.


Initially, it may seem like a daunting task to grow your social media presence. If you follow these tips on social media marketing with dedication, though, it’s a task that you can conquer. Often engaging with your audience is important, and taking care of their pain points. You should also motivate them to share your content, and even create content worth sharing.

If you want to grow socially you cannot afford to have a set-it-and-forget-it approach to social media. You should be proactive, and develop new strategies and campaigns to increase your presence in social media. Also it’s a good idea to work with influencers to increase your reach.

Just keep in mind that growth on social media takes a lot of time, dedication, and effort. You’ll need to be patient and keep modifying your social media strategy dynamically.

The post 15 Tips to Improve Your Social Media Presence in 2020 appeared first on Marketing Spire.

Ultimate Guide to Instagram Marketing 2020 | Grow Organic Followers Naturally Sun, 16 Aug 2020 18:32:17 +0000 Ultimate Guide to Instagram Marketing 2020 | Grow Organic Followers Naturally Its feed and app have gone through several changes in the past decade that Instagram was around. For every tweak to the algorithm and the launch of new apps, businesses need to keep up to sustain steady growth in their account. So how do […]

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Ultimate Guide to Instagram Marketing 2020 | Grow Organic Followers Naturally

Its feed and app have gone through several changes in the past decade that Instagram was around. For every tweak to the algorithm and the launch of new apps, businesses need to keep up to sustain steady growth in their account.

So how do you fit in? By seeking out new growth approaches and by integrating them. We will cover organic Instagram marketing strategies which will help you to grow your traffic organically.

What defines growth on Instagram? For many, it’s the number of followers that you have and you are gaining. But you need to have a mix of user interaction, brand awareness, and compelling content to get those new followers. Otherwise, why should someone else come after you?

You probably already have a clear idea of what your development in Instagram looks like, and what has succeeded in the past or not. If your development is slow or you want to add a little more oomph into your tactics, we advise you to test one or more of these tips.

Nonetheless, a note on Instagram marketing. Services that all grow by purchasing likes and followers are counter to the service policies of Instagram. These fake commitments and growth rates will in the long run only harm your account, and may even ban your account. Check to see what they are doing before you pay for the service if you use a marketing firm to help you expand your account.

Coherence is important:

Let’s make sure you have the bases first loaded. You can’t rely on one post to go viral. Most posts won’t go viral, which means you need to find a better way to get your posts to the target audience.

Look at your posting schedule, and post frequency and quality of content. How are you doing well, and what are your enhancement areas? Below are some of the tips which can really help you in Instagram marketing in 2020.

Instagram Marketing - Marketingspire

We recommend Wednesdays at 11 a.m. in our guide on the best times to publish. Fridays 10 a.m. to 11 a.m. As points of departure. Tuesday to Friday from 10 a.m. to most reliable involvement. And at 3 p.m. The best times. If you don’t have data about your best times yet, then these time ranges will be a good starting point. We recommend looking through your analytics and determining the right times for your brand to publish. Marketingspire’s Instagram marketing takes the legwork out of your research and will post when it feels you will have the highest interaction. If trying to post regularly and reliably to build Instagram followers, this can be a big time saver.

Posting consistently sets expectations for your followers that they will look forward to the next post. Bigger brands are posted several times a day while small companies are only permitted to post a few days a week. Whatever you commit to, just make sure the plan is clear.

And finally, continuity is very critical in the quality of the material. There’s a lot of noise these days on Instagram feeds and you need to get out there. Subpar or stock pictures will not help Instagram followers grow as much as those who create their own interesting content.

Investing in content creation & quality of content:

Instagram Marketing - Marketingspire

Commitment is no longer limited to posts on in-feed. It also contains metrics such as responses from the author, views of episodes from IGTV and mentions from the Author. Having more styles of content means there are more ways to increase your interaction level, and hence your organic growth in Instagram.

If you have only made in-feed posts or sporadically tried out stories, we suggest you commit to a few stories a week to create consistency and prepare content for it. It’s an opportunity to see what resonates with your audience, with a range of ways to use Stories as a means to build Instagram followers.

Instagram Marketing - Marketingspire

A clear example of the variety of content is the latest AR filter from Magnolia Bakery which will add cupcakes to the camera or substitute eyes for a selfie with cupcakes. The cupcakes are a classic image of the brand and when used, people name Magnolia Bakery. In return, Magnolia will report into their own stories these user-tagged stories.

The quality of content and the continuous posting of it are critical for account growth cannot be stressed enough. Spend time learning how to take better pictures and videos, or hire a marketing agency or freelance photographers/videographers to assist with this enormous yet significant work.

Run promotions & contests:

Let’s face it, people enjoy stuff free or reduced and that doesn’t change anytime soon. What advertisers publish, however, isn’t necessarily what customers want. This misalignment means marketers have missed opportunities to build social content.

Instagram Marketing - Marketingspire

It has been discovered that 72 percent of customers want discounts or promotions to be shared on social media products. By comparison, just 18 percent of advertisers agree that promotions on social media are what is required. This disconnect in expectations means that there’s room to grow for giving customers what they want.

To increase your attendance on Instagram and increase your brand identity, run competitions and promotions. Build a following for your band and any other brands you ‘re working with and nominating friends for one of the giveaway criteria. When your offers are regular, such as monthly or quarterly, your followers are more likely to hang around and look forward to the next one.

Promote cross-platform:

Don’t just sit down on Instagram alone. Although you can target current followers’ families, keep in mind that there are other markets that you need to tap into. How much do you use other social media sites to chat about your Instagram account? It’s again a good way for Instagram marketing of your account/company account. Many people have multiple social accounts and different platforms all have unique strengths, so consider offering different kinds of content on Instagram than on Facebook, and direct followers to your Instagram profile for exclusive offers or content on other social channels. You can also use another visual-heavy platform such as Pinterest to expand the scope of Instagram content, which may otherwise have a limited lifespan on the highly active feed of the site.

There are other digital spaces, beyond social media, that you can incorporate with your account. All good examples of cross-platform marketing include the inclusion of popular social media buttons in the email newsletter, the footer of the website and broad digital advertisements.

Offline, the in-store signs and ads can be linked to your Instagram page. Short promotions such as “Followers of Instagram get 5% off!” may want to set off modern clients to comply with you immediately as well.

The idea of cross-platform promotions is to bring into your brand existing clients and brand advocates. They are easier-to-gain followers than sending advertising to users who do not know your name.

Collaborate with influencers:

Although the influencer market has definitely expanded in recent years, there are still ways to make use of a limited budget and apply it to an influencer strategy. Micro-influencers are those with smaller fans, but also with a more active public. These influencers have niches, and they’re happy to partner with brands that suit their values.

Working with influencers, especially micro- and nano-influencers, sets confidence in your business. As they talk to their followers about and post about your brand, your account will grow organically with them.

Increase engagement time:

When you have the time, the most tried and tested approach to organically expand your Instagram is to engage regularly on your page. That means taking the time to leave comments on posts from followers, answering questions, and reposting content created by users.

One part of building up the Instagram community is developing discussions and small chat groups to link followers with each other. If you can provide more than contests and company announcements to your followers, then you are more likely to gain a loyal following that extends beyond social media.

Instagram Marketing - Marketingspire

How would you place dedication and good content first? A recent study by Marketingspire found that when consumers feel linked to the brand, they are 68% more likely to recommend it to a friend and 76% more likely to purchase it over a rival.

Instagram Marketing - Marketingspire

There are many activities that you can check to bring this into effect, including enjoying or reacting to a customer and highlighting the personality of the brand through the content.

Increasing your commitment time is a long-term strategy which will help your account expand over time. But the relationships that this builds out are stronger than one-off interactions. Just like you don’t feel linked to a stranger saying hi to you on the street, there’s no relationship building between single experiences with brands.


There are many more to help you with Instagram marketing. We’ve illustrated a few here, for example running competitions and promotions across platforms. Others are optimized for rapid growth while others are slower to yield results — like investing in more interaction time. A combination of the above strategies will put you at a good place to organically and steadily grow your Instagram account. This will help you to organically grow your Instagram traffic.

Instagram Marketing - Marketingspire

Check your analytics as you use those strategies to see how your account is growing. When there are big peaks on certain days, see what kind of content has been shared and how people are interacting with it. High peaks would suit post-specific strategies such as contests. Upon putting these techniques into practice for a few months, you will see a higher level of growth relative to months before.

Also Read 15 Tips to Improving Your Social Media Presence in 2020

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