Best Email Marketing Services India
What Makes Us the Professional Email marketing Agency in India?
Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your audience, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective email marketing convert prospects into customers, and turn one-time buyers into loyal, raving fans.
Importance of Email Marketing
Despite the rise of social media, email remains the most effective way to nurture leads and boost customer loyalty.
There are many reasons but here are the top 3 reason you should make email marketing as your top priority:
1. Email is the #1 communication channel. Did you know that at least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel.
2. You own your list. On any social media platform, your account could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.
3. Email just converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI (returns on investment) of 4400%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
It won’t be incorrect to say that Email is simply the best way to make sales online.
The Email Marketing Services Process
The email marketing process chain can be divided into eight steps.
1. Planning of the marketing strategy
Firstly, the global targets and milestones that are intended to be achieved with email marketing have to be defined.. We view email marketing like a long race that requires a well-specified direction and target. All of this includes a clear understanding of the Email communication approach and a detailed preparation phase.
How Email Marketing Delivers Business Value?
Find The Words You Are Lacking?
Generate And Engrave Newsletters
Build And Handle Email List
Integration Of Social Media
Progressed Sub Division
Tracking Campaigns And Observe Reports
2. Getting information on targeted audiences:
Once the objectives are determined, it should be clear which target group to address. So, the email addresses of the members of these target groups must be collected with their consent.
3. Build your database:
There is a need to build a database consisting of data like email addresses of the target audience, personal details such as full name, gender, etc that will be used to personalize the emails.
4. Defining the email framework
In this we will define the objectives and the communication frequency (a single action, a regular newsletter, or a multi-stage campaign), or the tonality (of genuine style and discreet design of the emailing broadcasts.
5. Creation of the core content:
For every email campaign appropriate content for the target group and concept has to be produced. You must ensure – the right material for the target audience – is developed and that the message is generated in a specific and simple manner. Based on the proposed email marketing plan, you may incorporate icons, videos, infographics, and some other visuals.
6. Organise the e-mails:
After defining the concept and the content for the message, the email has finally to be set up. The sequence of the words to be inserted in every e-mail address must be listed and eventually entered. The header and footer content, must also be defined.
7. Sending E-mail
A personal email for each recipient has to be compiled and sent, when sending an email. During the compilation the appropriate email format has to be taken into consideration. Set-up a test account with the major providers to figure out if the emails have been delivered properly or which one are filtered out as spam mail.
8. Review the Performance:
Finally, once the email have been delivered to the targeted audience, the next thing to do is to review both the provisional and the actual outcomes of the program. Factors like the rate of undeliverable or opened email, the quantity and distribution of link clicks, the number and the revenue of orders and sales, and other responses must be captured and analyzed.
Marketingspire: Top Email Marketing Service Company India
For your business to expand consistently, you need a constant stream of reliable leads and consumer experiences that are turned into revenue and success. Conventional communication strategies have often remained the same, with outcomes being marginally mediocre or in-between. Through selecting us, you can obtain Email Marketing services that are effective and ROI that you can control and watch. We at Marketingspire will provide you with a well-planned email marketing strategy that will help you get traffic that will grow well and be consistent and effective. Depending on your target audience and clients, you can tailor each email strategy to ensure that your success levels are still proper and that you achieve excellent outcomes because of the non-intrusive design of email marketing.
59% of respondents say marketing emails influence their purchase decisions.
73% of millennials prefer communications from businesses to come via email.
78% of marketers have seen an increase in email engagement over the last 12 months
80% of business professionals believe that email marketing increases customer retention.
GROW YOUR BUSINESS
Email marketing is a method to follow up with your customers and prospects via email. Email marketing is different from spamming because the prospect has to opt in and request the email newsletter. And it can have a high return on investment.
Email marketing should be done with planning and dedication. You need to plan out exactly what you are going to say and how you are going to say it.
Some common types of newsletter content that can be send include: thank you emails, announcements, blog posts, company news, industry news, sales pitches, seminar and webinar invitations.
There are a lot of them. The biggest ones are:
1. Build your list legitimately with people that want to be there
2. Create quality content
3. Email your list consistently while providing value
4. Don’t be afraid to ask for the sale, but also don’t make everything you send sales focused.
Absolutely, it works. That’s why it’s being used from anyone from mom and pop shops to the big companies like Amazon. Like anything else, it’s not guaranteed. You still need to have quality content and be mailing out to your list consistently.
The best way to know if what you’re doing is working is to analyze the results. Below are the main email marketing stats you’ll want to track to make sure your marketing efforts are succeeding.
An open rate is the percentage of people who opened the email from the total number of people who received the email. Having a good email open rate is crucial.
A click-through rate is the percentage of people who clicked on a link in your email from the total number of people who opened the email.
Unsubscribes, as you may have guessed, are the number of people who have unsubscribed from your emails.
A/B testing is a great technique for discovering the best email marketing tactics and timing for your targeted audience. You can test everything in your email from template to subject line to headline. Here is a list of some ideas to get started:
Layout of the message (one-column or two)
Time/Day of week