55% of internet users directly start their shopping journey on Amazon, so to get your product placed on the top of the search pages raises brand awareness and conversion.

As an Amazon specialist agency, we have created 3 stages for Amazon Advertising.

Gain Market Share – This is the early stage of Amazon marketing and the aim is to quickly gain market share.

Increase Market Share – At this stage of marketing, our aim is to increase your market share and get sales which otherwise would not have been possible. We do this by targeting categories to get placement on competing for product pages and leverage display campaigns to enhance your brand awareness against competing products.

Keep Market Share – At this stage we’d target your own brand name and target your own ASINs. By doing this there is fewer chances of other products appearing on your page.

Amazon ads are product placements on amazon intended to help you reach more customers, increase sales, and grow your brand audience. Sponsored Products, Sponsored Brands, and Product Display Ads each have their own targeting criteria and required campaign structures.

Advertising on Amazon runs on a pay-per-click model, where you only pay for the ad once someone clicks on it. Costs vary, as you get to decide how to budget your ad spend. With Sponsored Products, you set a daily budget and for Sponsored Brands, you can set a daily or lifetime budget.

On Seller Central, you can choose from Sponsored Products, Sponsored Brands, Lightning Deals, and other classic promotions such as a percentage off or buy one, get one. To participate in any of these advertising options for Amazon Seller Central, you must meet certain eligibility criteria.

Amazon PPC (pay-per-click) is the advertising model that only requires advertisers to pay a fee to Amazon when a shopper clicks on their ad. With Sponsored Products, you choose which items to advertise, assign keywords or other attributes, and enter a maximum cost-per-click amount.

To run an Amazon ad campaign, choose an advertising option within the Amazon campaign manager, such as Sponsored Products, and complete the Settings section which asks for campaign name, daily budget, start and end date, targeting options, product to advertise, and more.

Amazon AMS stands for Amazon Marketing Services. Under Amazon’s advertising rebrand, AMS will now be called “Advertising Console.” The Console is Amazon’s PPC paid search marketing platform and contains Sponsored Products, Sponsored Brands, and Product Display Ads.

We can promote your products in various placements across Amazon. With Sponsored Products, we can show your ads in organic search results, as well as on product detail pages. Sponsored Brands show up above Sponsored Products and organic search results.

An Amazon campaign is an ad placement on amazon.com intended to help you reach more customers, increase sales, and grow your brand audience. Sponsored Products, Sponsored Brands, and Product Display Ads each have their own targeting criteria and required campaign structures.

Amazon’s ad campaigns operate with an auction-based model where advertisers set their daily budget for ads. The higher they are willing to pay for their ad, the greater the likelihood of their ad to be displayed. Advertisers pay for their ad campaigns by click, each time someone clicks on their ad.

We can improve your Amazon Advertising by monitoring detailed performance data, conversion metrics, and frequent reporting to help you understand your SKU-specific performance, ad spend, and potential ROI, and optimize your campaigns appropriately.